Návrh expanze společnosti na Polský trh
| but.committee | doc. PhDr. Iveta Šimberová, Ph.D. (předseda) doc. Ing. Radek Doskočil, Ph.D., MSc (místopředseda) Ing. Veronika Bumberová, Ph.D. (člen) Ing. Lenka Širáňová, Ph.D. (člen) Ing. David Schüller, Ph.D. (člen) | cs |
| but.defence | In her presentation, the student informed the committee about the objectives, solutions and results she had reached in her thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. Questions from committee members: 1. doc. Doskočil - Can you explain the data source for the 7S graph? - answered 2. Dr. Bumberová - Can you explain where is the growing strategy in your proposal? - partially answered 3. Dr. Bumberová - According to what you have said, do you need a new branch in Poland? Did you conduct an analysis of the prices of materials in Poland? - partially answered 4. Dr. Bumberová - How do you assess the attractivity of Poland for exhibitions? - partially answered 5. Dr. Bumberová - Did you conduct the analysis of the current cost structure analysis within the company? Did you do the comparison between the current cost structure of the company and the possible cost structures in the researched countries? - partially answered On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis. | cs |
| but.jazyk | angličtina (English) | |
| but.program | International Business and Management | cs |
| but.result | práce byla úspěšně obhájena | cs |
| dc.contributor.advisor | Šimberová, Iveta | en |
| dc.contributor.author | Bednářová, Zuzana | en |
| dc.contributor.referee | Chlebovský, Vít | en |
| dc.date.created | 2024 | cs |
| dc.description.abstract | Hlavním cílem této diplomové práce je na základě zhodnocení tržní situace na polském trhu navrhnout efektivní možnosti expanze vybrané společnosti a její realizace. Práce obsahuje komplexní pohled na situaci na daném trhu a na analýzu vybrané společnosti s přihlédnutím k rizikům a příležitostem, se kterými se společnost může setkat při expanzi na polském trhu ve výstavnictví. | en |
| dc.description.abstract | The main goal of this diploma thesis is to propose effective options for the expansion of the chosen company and its implementation based on an assessment of the market situation in the Polish market. The thesis includes a comprehensive view of the situation in the given market as well as an analysis of the chosen company, taking into account the risks and opportunities that the company may encounter during its expansion into the Polish exhibition market. | cs |
| dc.description.mark | E | cs |
| dc.identifier.citation | BEDNÁŘOVÁ, Z. Návrh expanze společnosti na Polský trh [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024. | cs |
| dc.identifier.other | 160393 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/246348 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | Expanze firmy | en |
| dc.subject | Mezinárodní trhy | en |
| dc.subject | Výstavnictví | en |
| dc.subject | Design | en |
| dc.subject | PESLE | en |
| dc.subject | Porter | en |
| dc.subject | Polsko | en |
| dc.subject | Company expansion | cs |
| dc.subject | international markets | cs |
| dc.subject | exhibitions | cs |
| dc.subject | Design | cs |
| dc.subject | PESLE | cs |
| dc.subject | Porter | cs |
| dc.subject | Poland | cs |
| dc.title | Návrh expanze společnosti na Polský trh | en |
| dc.title.alternative | Proposal for Expansion of the Company to the Polish Market | cs |
| dc.type | Text | cs |
| dc.type.driver | masterThesis | en |
| dc.type.evskp | diplomová práce | cs |
| dcterms.dateAccepted | 2024-06-07 | cs |
| dcterms.modified | 2024-06-12-09:13:48 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 160393 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2025.03.26 17:48:48 | en |
| sync.item.modts | 2025.01.15 12:19:45 | en |
| thesis.discipline | bez specializace | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementu | cs |
| thesis.level | Inženýrský | cs |
| thesis.name | Ing. | cs |