BEDNÁŘOVÁ, Z. Návrh expanze společnosti na Polský trh [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024.
The overall evaluation of the work is based on the partial parts of the evaluation. The thesis does not have a clear objective, it looks chaotic, the chosen methods and its justification are not logical and complete. There is also no consistency between the different parts of the thesis, they are put together differently in different chapters, do not follow a clear logic and overall it looks chaotic. Graphs do not have labelled axes, lack legends etc. Interpretation of results is not based on relevant data and arguments. Analyses are rather descriptive without reference to relevant data. The proposals contain parts of the analyses rather than a clearly articulated objective and input plan without a professionally supported economic evaluation. the cost-benefit analysis does not have clear pre-established rules that would make its credibility clear.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | F | The objectives of the thesis are not precisely and unambiguously formulated. The author presents several variants of the main goal - once she writes about strategies, the second time about the most effective ways of entry, etc... It would be useful to clearly formulate and stick to these formulations throughout the thesis. For example, before the abstract it states: The aim of the thesis is to evaluate the situation on the Polish market and to propose suitable possibilities of expansion of the selected company and its implementation in the exhibition industry. In the thesis in Chapter 1, the objective is as follows: The primary aim of this diploma thesis is to suggest strategies for growth and their execution by evaluating the market conditions in Poland. | |
| Zvolený postup řešení, adekvátnost použitých metod | F | The chosen procedure is rather chaotic, the logic of the individual methods is not uniform in the individual parts of the work, and it incomprehensibly interferes with the design part, where the author repeats individual sub-analyses (e.g. 7S). Their use in the form of research with a small sample is not adequate from my point of view. Consequently, the chosen methods are not used adequately and at the required level. The analysis it should not be a description but a critical evaluation with clear added value by the author. From my point of view, there are large gaps, a lack of clear argumentation and subsequent relevant conclusions at all stages of the analysis. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | E | At the same time, the author demonstrated a low ability to interpret the results, some conclusions are not based on relevant sources, are not sufficiently supported by data, etc. Overall, the work is chaotic without a clear and fixed logic. | |
| Praktická využitelnost výsledků | E | Based on the above partial evaluations, it can be concluded that the practical applicability of the results is relatively low. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | E | The work looks chaotic, it does not have a unified logic, some passages are repeated, others are missing in some parts. The market analysis does not even meet the basic requirements - the identification of trends is very weak and not supported by relevant sources. The segmentation is done without segmentation criteria, and its relevance is very poor. In my opinion, resource analysis is not done at all. The formal aspect of the paper shows deficiencies not only in the form of typos (even in the main headings), but also in the overall layout, non-uniformity of lower and upper case letters (for example (PESTLE is not Pestle), etc. Legends are missing for graphs (e.g. No 7). In my opinion, the proposals are not based on relevant analyses, which calls into question their relevance. | |
| Práce s informačními zdroji, včetně citací | D | Although the thesis uses a sufficient number of sources, its formality is not uniform. The citations are consistent with the standards. |
The main objective of the thesis is a proposal of the plan to expand to the Polish market. The goal of the thesis is fulfilled. There is a deep analysis performed in the thesis - both external and internal factors. Opportunities and threads are identified out of the external factor analyses. Besided those threads mentioned in the thesis, I would expect also big thread of shrinking the exhibition business in general - due to technology development allowing virtual exhibitions and also due to decreasing number of visitors. This trend should be discussed during the defense of the thesis. It would also help to perform a research focused on customer expectations on Polish market, because those might be different to the Czech customers habits. Proposals are in the form of the basic guideline to enter the Polish market and to target identified segments. Overall, the thesis is on appropriate professional level and I recommend it for the defense.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | ||
| Praktická využitelnost výsledků | C | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | C | ||
| Práce s informačními zdroji | B |
eVSKP id 160393