Návrh expanze společnosti na Polský trh
Loading...
Date
Authors
Bednářová, Zuzana
ORCID
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Hlavním cílem této diplomové práce je na základě zhodnocení tržní situace na polském trhu navrhnout efektivní možnosti expanze vybrané společnosti a její realizace. Práce obsahuje komplexní pohled na situaci na daném trhu a na analýzu vybrané společnosti s přihlédnutím k rizikům a příležitostem, se kterými se společnost může setkat při expanzi na polském trhu ve výstavnictví.
The main goal of this diploma thesis is to propose effective options for the expansion of the chosen company and its implementation based on an assessment of the market situation in the Polish market. The thesis includes a comprehensive view of the situation in the given market as well as an analysis of the chosen company, taking into account the risks and opportunities that the company may encounter during its expansion into the Polish exhibition market.
The main goal of this diploma thesis is to propose effective options for the expansion of the chosen company and its implementation based on an assessment of the market situation in the Polish market. The thesis includes a comprehensive view of the situation in the given market as well as an analysis of the chosen company, taking into account the risks and opportunities that the company may encounter during its expansion into the Polish exhibition market.
Description
Citation
BEDNÁŘOVÁ, Z. Návrh expanze společnosti na Polský trh [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. PhDr. Iveta Šimberová, Ph.D. (předseda)
doc. Ing. Radek Doskočil, Ph.D., MSc (místopředseda)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. Lenka Širáňová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
Date of acceptance
2024-06-07
Defence
In her presentation, the student informed the committee about the objectives, solutions and results she had reached in her thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. Questions from committee members:
1. doc. Doskočil - Can you explain the data source for the 7S graph? - answered
2. Dr. Bumberová - Can you explain where is the growing strategy in your proposal? - partially answered
3. Dr. Bumberová - According to what you have said, do you need a new branch in Poland? Did you conduct an analysis of the prices of materials in Poland? - partially answered
4. Dr. Bumberová - How do you assess the attractivity of Poland for exhibitions? - partially answered
5. Dr. Bumberová - Did you conduct the analysis of the current cost structure analysis within the company? Did you do the comparison between the current cost structure of the company and the possible cost structures in the researched countries? - partially answered
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení