Marketingový plán na získaní inzerentů pro platformu na pronájem prostor
| but.committee | doc. Ing. Robert Zich, Ph.D. (předseda) Ing. Veronika Bumberová, Ph.D. (člen) doc. Ing. Pavla Marciánová, Ph.D. (místopředseda) Ing. Kateřina Petrová, Ph.D. (člen) Ing. David Havíř, Ph.D. (člen) | cs |
| but.defence | In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the opponent's assessment in part. Questions from committee members: 1. Doc. Zich: Why do you consider the political situation in the Czech republic stabile? - partly answered 2. Doc. Zich: Why do you believe that your business is resistant to the inflation? - not answered 3. Doc. Zich: How do you understand "opportunities" in SWOT analysis? - answered 4. Doc. Zich: Which of your opportunities are external in your SWOT analysis? - partly answered 5. Ing. Havíř: Do you have any criteria for the advertisers? - partly answered 6. Ing. Bumberová: Could you explain me your sampling logic? - not answered 7. Ing. Bumberová: Can you describe me the entrance marketing strategy for this start-up? - partly answered 8. Doc. Zich: You formulate your answers as "we"? Why? - not answered 9. Doc. Zich: Explain me your approach to the analysis? - not answered On the basis of the presentation and the answers to the questions raised in the discussion, the committee found that the deficiencies in the thesis were serious and decided that the student did not defend the thesis. | cs |
| but.jazyk | angličtina (English) | |
| but.program | Entrepreneurship and Small Business Development | cs |
| but.result | práce nebyla úspěšně obhájena | cs |
| dc.contributor.advisor | Marciánová, Pavla | en |
| dc.contributor.author | Tehlár, Damián | en |
| dc.contributor.referee | Petrová, Kateřina | en |
| dc.date.created | 2025 | cs |
| dc.description.abstract | Táto bakalárska práca sa zameriava na vývoj marketingového plánu pre začínajúcu platformu Roomblo, platformu pre krátkodobý prenájom nebytových priestorov. Teoretická časť definuje a vysvetľuje relevantné pojmy súvisiace s marketingovým plánom a jeho tvorbou. Analytická časť opisuje koncepciu a faktory ovplyvňujúce vstup platformy na trh. Návrhová časť poskytuje komplexný marketingový plán zameraný na získanie inzerentov v počiatočnej fáze. | en |
| dc.description.abstract | This bachelor’s thesis focuses on the development of a marketing plan for start-up platform Roomblo, a short-term renting platform for non-residential places. The theoretical part defines and explains relevant concepts connected with a marketing plan and its creation. The analytical part describes the concept and factors influencing the platform’s entrance into the market. Proposal part provides a complex marketing plan focused on the acquisition of advertisers in the starting phase. | cs |
| dc.description.mark | E | cs |
| dc.identifier.citation | TEHLÁR, D. Marketingový plán na získaní inzerentů pro platformu na pronájem prostor [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025. | cs |
| dc.identifier.other | 168335 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/254806 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | marketing | en |
| dc.subject | marketingovýplán | en |
| dc.subject | marketing služieb | en |
| dc.subject | platformaprenájmu | en |
| dc.subject | akčnýplán | en |
| dc.subject | start-up | en |
| dc.subject | marketing | cs |
| dc.subject | marketing plan | cs |
| dc.subject | service marketing | cs |
| dc.subject | renting platform | cs |
| dc.subject | action plan | cs |
| dc.subject | start-up | cs |
| dc.title | Marketingový plán na získaní inzerentů pro platformu na pronájem prostor | en |
| dc.title.alternative | Marketing plan for acquiring advertisers for the space rental platform | cs |
| dc.type | Text | cs |
| dc.type.driver | bachelorThesis | en |
| dc.type.evskp | bakalářská práce | cs |
| dcterms.dateAccepted | 2025-06-20 | cs |
| dcterms.modified | 2025-09-04-12:29:38 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 168335 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2025.09.05 05:57:16 | en |
| sync.item.modts | 2025.09.05 05:32:24 | en |
| thesis.discipline | bez specializace | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementu | cs |
| thesis.level | Bakalářský | cs |
| thesis.name | Bc. | cs |