TEHLÁR, D. Marketingový plán na získaní inzerentů pro platformu na pronájem prostor [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
The work is of a good standard, which is also reflected in my evaluation. As a weak point I see especially the lack of elaboration of some parts and then hasty solutions in weak quality.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | The aim of the thesis is to create a marketing plan focused on the acquisition of advertisers for platfor Roomblo. Student also set the patrial goals that lead to the fulfilment of the work. | |
| Zvolený postup řešení, adekvátnost použitých metod | C | In the thesis, the student uses appropriate solution methods that support the main objective of the thesis and support on the solution of the research problem. I have particular comments on the structure of the analytical methods. The chapter numbering is chaotic and confusing.The numbering of the chapters is chaotic and confusing.In the theoretical part, it is not clear which of the methods falls into which environment. SWOT analysis is not evaluated, it is only described in the matrix, but the evaluation leading to the one strategy is missing. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | Interpretation of the obtained results is limited due to the undeveloped SWOT analysis. The authors use their own impressions rather than clear arguments based on the analyses, which may be misleading. | |
| Praktická využitelnost výsledků | B | Despite the inconsistencies in the analytical part of the thesis, I appreciate the author's approach in the design part, where he has detailed the steps of the marketing plan implementation according to the individual parts. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | C | Formally, I have some comments on the thesis, especially on typos and errors that appear in the text. The structure of the thesis is also problematic. | |
| Práce s informačními zdroji, včetně citací | C | The theoretical support of the thesis is a compilation of the sources mentioned rather than a critical research. The number of literature sources is very limited. |
The bachelor’s thesis demonstrates the student’s ability to analyze a real business challenge and propose a viable marketing solution. The topic is well-chosen and relevant, and the proposed marketing plan shows practical potential. The thesis benefits from a logical structure and an applied approach, especially in the proposal section. However, the work is weakened by several shortcomings. The most significant is the incomplete PESTEL analysis, which omits political and environmental factors without sufficient justification. Since PESTEL is used as a core analytical tool, this omission reduces the comprehensiveness and rigor of the analysis of the external environment. In addition, the thesis suffers from formatting issues (e.g., broken references), inconsistent citation practices, and language imperfections that affect its overall academic quality.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | The thesis meets its stated aim: to propose a marketing plan for the acquisition of advertisers (space owners) for the start-up platform Roomblo. | |
| Zvolený postup řešení, adekvátnost použitých metod | D | The methodological approach combines both secondary data and primary research (semi-structured interviews, email survey). The use of analytical tools such as PESTEL, SWOT, the 7P Marketing Mix, and Porter’s Five Forces is appropriate. However, the thesis would benefit from a clearer justification of method selection and more explicit connections between research results and specific strategic proposals. The PESTEL analysis, while generally relevant, is not complete, as it omits key dimensions such as political and environmental factors without providing sufficient justification. This limits the comprehensiveness of the external environment analysis and may affect the strategic conclusions drawn from it. A full PESTEL analysis would provide a more robust basis for the marketing strategy. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | The student interprets findings appropriately and integrates them well into the proposal part. The logical structure helps connect analyses with concrete recommendations. The conclusions are aligned with the research and are supported by the presented data. Nonetheless, some parts (e.g., the budget or timing of activities) could be more thoroughly elaborated in terms of financial risk. | |
| Praktická využitelnost výsledků | C | The proposed marketing plan is practically oriented and offers immediate applicability for the Roomblo start-up team. Its phased structure and low-cost focus are tailored to the resource constraints of early-stage ventures. Recommendations are realistic and include control mechanisms that could assist in monitoring implementation progress. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | D | The thesis uses appropriate terminology, and the overall language level is adequate for a bachelor's thesis. However, there are occasional grammatical and stylistic issues that would benefit from thorough proofreading by a native or advanced English speaker. Despite this, the text remains comprehensible. | |
| Práce s informačními zdroji | D | The student refers to a relevant range of sources, including leading authors in marketing such as Kotler and Westwood, as well as recent Czech and English publications. The citation style does not comply with a consistent academic standard. Primary sources are correctly cited, and secondary sources are used effectively to support market context analysis. The thesis should follow a single referencing style throughout, with consistent formatting of citations both in-text and in the reference list. |
eVSKP id 168335