Marketingový plán na získaní inzerentů pro platformu na pronájem prostor
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Date
Authors
Tehlár, Damián
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Táto bakalárska práca sa zameriava na vývoj marketingového plánu pre začínajúcu platformu Roomblo, platformu pre krátkodobý prenájom nebytových priestorov. Teoretická časť definuje a vysvetľuje relevantné pojmy súvisiace s marketingovým plánom a jeho tvorbou. Analytická časť opisuje koncepciu a faktory ovplyvňujúce vstup platformy na trh. Návrhová časť poskytuje komplexný marketingový plán zameraný na získanie inzerentov v počiatočnej fáze.
This bachelor’s thesis focuses on the development of a marketing plan for start-up platform Roomblo, a short-term renting platform for non-residential places. The theoretical part defines and explains relevant concepts connected with a marketing plan and its creation. The analytical part describes the concept and factors influencing the platform’s entrance into the market. Proposal part provides a complex marketing plan focused on the acquisition of advertisers in the starting phase.
This bachelor’s thesis focuses on the development of a marketing plan for start-up platform Roomblo, a short-term renting platform for non-residential places. The theoretical part defines and explains relevant concepts connected with a marketing plan and its creation. The analytical part describes the concept and factors influencing the platform’s entrance into the market. Proposal part provides a complex marketing plan focused on the acquisition of advertisers in the starting phase.
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Keywords
Citation
TEHLÁR, D. Marketingový plán na získaní inzerentů pro platformu na pronájem prostor [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
Ing. Veronika Bumberová, Ph.D. (člen)
doc. Ing. Pavla Marciánová, Ph.D. (místopředseda)
Ing. Kateřina Petrová, Ph.D. (člen)
Ing. David Havíř, Ph.D. (člen)
Date of acceptance
2025-06-20
Defence
In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the opponent's assessment in part. Questions from committee members:
1. Doc. Zich: Why do you consider the political situation in the Czech republic stabile? - partly answered
2. Doc. Zich: Why do you believe that your business is resistant to the inflation? - not answered
3. Doc. Zich: How do you understand "opportunities" in SWOT analysis? - answered
4. Doc. Zich: Which of your opportunities are external in your SWOT analysis? - partly answered
5. Ing. Havíř: Do you have any criteria for the advertisers? - partly answered
6. Ing. Bumberová: Could you explain me your sampling logic? - not answered
7. Ing. Bumberová: Can you describe me the entrance marketing strategy for this start-up? - partly answered
8. Doc. Zich: You formulate your answers as "we"? Why? - not answered
9. Doc. Zich: Explain me your approach to the analysis? - not answered
On the basis of the presentation and the answers to the questions raised in the discussion, the committee found that the deficiencies in the thesis were serious and decided that the student did not defend the thesis.
Result of defence
práce nebyla úspěšně obhájena