Návrh rozvoje aktivit instituce s využitím podnikatelským principů
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Date
Authors
Cisár, Sam
Advisor
Referee
Mark
C
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Tato bakalářská práce se zaměřuje na vývoj vzdělávacího časopisu, který má zlepšit komunikaci a prezentaci Fakulty podnikatelské VUT v Brně. V teoretické části budou definovány pojmy a rámce relevantní pro vývoj tohoto časopisu. Analytická část bude zkoumat vládní nařízení českých vysokých škol, jiné vysokoškolské a ekonomické časopisy a získávat data od potenciálních čtenářů relevantní pro vznik časopisu. Návrhová část představí podobu, kterou by měl časopis přijmout, a doporučení pro další rozvoj a implementaci tohoto časopisu.
This bachelor thesis focuses on development of an educational magazine meant to improve the communication and presentation of Brno University of Technology Faculty of Business and Management. The theoretical part will define concepts and frameworks relevant to the development of this magazine. The analytical part will explore government regulation of Czech universities, research other university and economic magazines and gather data from potential readers relevant for the formation of the magazine. The proposal part will present the form the magazine should adopt and recommendations for further development and implementation of this magazine.
This bachelor thesis focuses on development of an educational magazine meant to improve the communication and presentation of Brno University of Technology Faculty of Business and Management. The theoretical part will define concepts and frameworks relevant to the development of this magazine. The analytical part will explore government regulation of Czech universities, research other university and economic magazines and gather data from potential readers relevant for the formation of the magazine. The proposal part will present the form the magazine should adopt and recommendations for further development and implementation of this magazine.
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Citation
CISÁR, S. Návrh rozvoje aktivit instituce s využitím podnikatelským principů [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
Ing. Veronika Bumberová, Ph.D. (člen)
doc. Ing. Pavla Marciánová, Ph.D. (místopředseda)
Ing. Kateřina Petrová, Ph.D. (člen)
Ing. David Havíř, Ph.D. (člen)
Date of acceptance
2025-06-19
Defence
In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the question from the supervisor's assessment in full, the questions from the opponent's assessment in part. Questions from committee members:
1. Ing. Petrová: What is the purpose of including the "Module 3" in your analytical part? - answered
2. Ing. Petrová: You did research of university magazines. What were the criteria for choosing this magasines? - answered
3. Doc. Marciánová: Why didn't you choose any technical magazines? - answered
4. Doc. Marciánová: How did you evaluate the trustworthy of the magazines? - partly answered
5. Ing. Havíř: What was the content of the articles you used in the interviews? - answered
6. Ing. Havíř: Why did you choose them? - partly answered
7. Ing. Havíř: How unique are the information I can find in the proposed magazine? - answered
8. Ing. Havíř: Did you ask ybout subscribtion? - answered
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena