CISÁR, S. Návrh rozvoje aktivit instituce s využitím podnikatelským principů [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
The thesis is conceived as a practical solution to the problem of a specific organization. Overall, there is room for improvement in the structure of the thesis and to some extent in the sophistication of the final design. I consider it useful to verify the potential of the journal and at the same time to define the basic parameters of its form. Questions How to solve the actual form of publishing the journal assuming that the faculty will not have the capacity to do so?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | The aim of the thesis is clearly defined both at the level of the main objective and including sub-objectives. The objectives reflect the solution of a specific problem of the institution. The objectives are met at a good level. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | The chosen methods correspond to the defined problem and the defined objectives. The methodology of the research and analytical part is clearly and comprehensibly defined. Appropriate approaches are chosen, relying mainly on qualitative research and testing of designs. The theoretical part clearly defines the background used for the elaboration of the thesis. The summary of the theoretical background could be more specific. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | The analytical part clearly defines the problem. The author focuses on the evaluation of competitors and benchmarks. The aim of this assessment is to define the basis for the design part. More space should have been devoted to the analysis of individual benchmarks (e.g. content, visuals, etc.) The assessment of potential reader interest is based on a qualitative approach - interviews and focus groups. A summary conclusion in the form of a lean canvas defines the potential of the new product. There is room for improvement in the analytical part, especially in the structure, depth of research and better placing the issue in the context of the overall communication of the institution. | |
| Praktická využitelnost výsledků | C | The design part defines the nature of the final product and the potential target group. Space is also devoted to recommending the next steps of implementation. It would be useful to devote more space to the sophistication of the design and explanation of the approach to validation - linking to example articles. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | B | It would be useful to unify the graphics of the inserted images. | |
| Práce s informačními zdroji, včetně citací | B | Partial shortcomings in the form of citations - citations are not missing, they could be clearer. Partial deficiencies in the citations in the analytical part. |
Overall, I rate the work positively. It has a well-described and detailed methodology, a logical structure, and suggestions that can be used in practice. I appreciate the summary in the table at the end of each section. In the analytical part, I would welcome a more detailed description of the specific sources used for individual findings (e.g., was the Trendy magazine the only source of data, or was desk research or other sources also used). At the same time, I sometimes find that the analytical part lacks a more detailed justification for the selection of the research sample (e.g., in the section on competing magazines from other universities).
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | C | The objectives set out in the assignment have been met. The aim of the design part was to formulate the final form of the magazine. In my opinion, this objective has only been partially achieved. The Lean Canvas concept was used for the formulation, which defines how the magazine should look from a business perspective. In my opinion, the formulation of this objective should also include a “pilot issue” of the magazine. | |
| Zvolený postup řešení, adekvátnost použitých metod | B | The use of a combination of common methods of idea development supplemented by unusual concepts. Definition of various possible approaches to solving the problem, from which a theoretical concept is defined at the end of the theoretical part. However, I find that there is a lack of justification for the individual parts within the theoretical concept and their interconnection. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | C | The work contains a combination of different data sources. Individual areas are summarized using tables, but there is a lack of greater interconnection between the conclusions of the individual sources of information. | |
| Praktická využitelnost výsledků | A | The results can be ised in praxis. | |
| Struktura práce, použitá terminologie a odborná jazyková úroveň | A | The work has a logical structure based on the concept defined in the theoretical part. It meets the formal requirements. The terminology used and the language level are good. | |
| Práce s informačními zdroji | D | The work uses basic literary sources and citations meet the requirements of the standard. I see a problem in that half of the sources listed in the assignment are not used in the work. I would appreciate more theoretical sources related to the specifics of higher education. |
eVSKP id 168638