Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers

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dc.contributor.authorSchüller, Davidcs
dc.contributor.authorDoubravský, Karelcs
dc.contributor.authorŠimberová, Ivetacs
dc.coverage.issue4cs
dc.coverage.volume34cs
dc.date.issued2023-10-31cs
dc.description.abstractThe issue of managerial decision-making in relation to customers plays a significant role in any enterprise. Managerial decisions are often based on input information that is difficult to quantify. Therefore, common statistical methods cannot be easily used. A trend is the least informative quantifier. The goal of the paper is to present a new formal tool of the managerial decision-making process based on the trend model. This tool is demonstrated using the following variables: word of mouth, electronic word of mouth, brand trust, consumer experience and consumer price perception. These variables were chosen from scientific papers that confirmed a relationship among them. A trend analysis of the model involves assessing the relevant group of particular situations. The model’s predictions can be described as a sequence of these scenarios. The findings show that the trend model is a powerful and suitable tool in the managerial decision-making process.en
dc.formattextcs
dc.format.extent412-424cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationInzinerine Ekonomika-Engineering Economics. 2023, vol. 34, issue 4, p. 412-424.en
dc.identifier.doi10.5755/j01.ee.34.4.30696cs
dc.identifier.issn2029-5839cs
dc.identifier.orcid0000-0002-4677-8665cs
dc.identifier.orcid0000-0002-6882-1046cs
dc.identifier.orcid0000-0002-9236-4439cs
dc.identifier.other185025cs
dc.identifier.researcheridGLR-2336-2022cs
dc.identifier.researcheridB-2037-2009cs
dc.identifier.scopus56067188800cs
dc.identifier.scopus24340324400cs
dc.identifier.urihttp://hdl.handle.net/11012/245072
dc.language.isoencs
dc.publisherKaunas University of Technologycs
dc.relation.ispartofInzinerine Ekonomika-Engineering Economicscs
dc.relation.urihttps://inzeko.ktu.lt/index.php/EE/article/view/30696cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2029-5839/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectTrend modellingen
dc.subjectDecision-making processen
dc.subjectBrand trusten
dc.subjectBrand loveen
dc.subjectWord of mouthen
dc.subjectPrice perceptionen
dc.subjectConsumer Experience.en
dc.titleTrend Modelling as a Support of Managerial Decision-Making Process in Relation to Customersen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-185025en
sync.item.dbtypeVAVen
sync.item.insts2025.02.03 15:43:32en
sync.item.modts2025.01.17 16:38:01en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav informatikycs
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