Ústav managementu

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    The Role of Digital Transformation on Sustainable Human Resource Management
    (SCIENDO, 2025-05-15) Hornungová, Jana; Petrová, Kateřina
    Digitization, sustainability, and human resources are topics that primarily influence activity of organizations today. Technological revolution is fundamentally affecting all industries and has socioeconomic consequences by using advances digital technologies such as artificial intelligence, etc. The current trend of business forces business leaders to reorganize the business to support digital transformation with sustainability challenges. This contribution deals with the role of digital transformation as a strategic instrument, strengthening the economies of a number of countries and the efficiency of organizations in the digital age. Paper presents a comprehensive bibliometric analysis and systematic literature review on the role of digital transformation in sustainable human resource management. The aim is to understand the current state of research, identify key subjects and provide insights into the future directions of this field. Results confirm that the digital transformation has the potential to support sustainability. In future developments, companies need to integrate sustainability considerations into their digital strategies and see digital transformation as an enabler of sustainable development. In this way, organizations can achieve operational efficiencies, become more competitive, drive innovation and contribute to the sustainability.
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    Determinants of Green Purchasing Process: Study of Czech Market
    (Technical University of Kosice, 2025-03-31) Koudelková, Petra; Milichovský, František
    Purpose: In the last few years, there has been an increasing emphasis on eco-friendly behaviour and shopping. The change in societal perception is supported by the EU's contribution. The paper is focused on analysing green purchase behaviour in the Czech Republic and its determinants as the parameters of consumers' sustainable approach. Methodology/Approach: The paper aims to specify relationships between gained factors and chosen demographic parameters (such as generation, gender, education, economic activity, and household income). To this end, we employed factor analysis, independence test 2, and correspondence analysis. Findings: According to the results, we defined three factors and four dependencies – factor 2 and gender, and factor 3 and gender, education, and generation. Research Limitation/Implication: Our limitation is connected to focus on the consumer situation in the Czech Republic concerning the green purchase process. Originality/Value of paper: Green purchase behaviour helps to improve the purchasing process in connection to eco-friendly products in central Europe. GPB represents an important dimension of green sustainable consumption behaviour, regarding customer characteristics.
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    The Role of Supplier-Customer Relationships in the Value Chain in Times of Crisis
    (Entrepreneurship and Sustainability Center, 2024-09-30) Chytilová, Ekaterina; Straková, Jarmila; Talíř, Milan
    The main aim of this article is to identify the evolution of the importance of supplier-customer relations in the period of crisis and the factors influencing the change of this importance. The research question was answered by testing a total of 6 hypotheses, which focused on comparing the degree of influence of factors such as firm size, industry, and profitability on the growth in the importance of supplier-customer relationships in the COVID-19 period. Boxplot and histogram were used to ensure the normality of data. The results suggest that the significance of supplier-customer relationships increased during the crisis period (COVID-19). The firm's profitability influences the growth in the importance of supplier-customer relationships before the pandemic, industry (the growth in importance is more pronounced in industrial firms) and overall sector (the growth in importance is stronger in the secondary sector than in the tertiary sector). In contrast, the association between firm size and the growth in the importance of supplier-customer relationships is not confirmed. Limitations of the study: the research results apply only to enterprises in the Czech Republic, and it is of a short-term focus (i.e., it cannot be said with certainty whether the increase in the importance of supplier-customer relationships is permanent or a short-term fluctuation). Thus, the results of the impact of individual factors may vary over longer time horizons.
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    Effectiveness of the use of compensation bonuses in the Czech Republic
    (Magnanimitas, 2024-07-01) Talíř, Milan; Straková, Jarmila; Chytilová, Ekaterina; Chamrada, Daniel
    Aim: This paper focuses on the evaluation of the impact of the use of compensation bonuses during a pandemic on the economic situation of companies. Methods: In order to achieve this objective, a primary quantitative survey in the form of a questionnaire survey was conducted in Czech enterprises and two research questions were set. The research questions were answered by testing four hypotheses, which focused on testing the relationship between the use of compensation bonuses and the nature of the change in the economic situation of the enterprise in terms of sector, size and prevailing business relationship. The parametric two-sample one-factor ANOVA and Pearson's Chi-squared test were used to test the hypotheses. Main findings: The results showed that the use of compensation bonuses was associated with a negative change in the economic situation of the firms. Differences in the magnitude of the effect were observed in terms of the prevailing business relationship and the size of the enterprises. The business sector did not affect the strength of the association between bonus use and change in economic situation. Limitations of the paper: the paper focuses on observing the short-term trend and is limited to Czech enterprises during the pandemic period.
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    Companies' performance and behaviour responding to crisis during Covid-19 pandemic: a case study of the Czech Republic
    (Entrepreneurship and Sustainability Center, 2024-03-30) Chytilová, Ekaterina; Talíř, Milan
    The aim of the paper is to find out whether the behaviour of B2B and B2C enterprises differed in the pandemic period in terms of disruption, the extent of measures taken and the financial situation in the following period. To achieve the main objective, a questionnaire survey was conducted in Czech companies with a predominantly B2B or B2C business relationship. Two research questions were defined, which were answered by testing a total of 6 hypotheses. The parametric two-sample one-factor ANOVA and Pearson's Chi-squared test were used to test the hypotheses. The test results suggest that the correlation between the number of operation barriers and the level of disruption is more pronounced for B2C than for B2B. B2C businesses were more likely to use tools such as simplifying organisational structure or changing product offerings to combat the impact of pandemic. In contrast, B2B businesses used tools such as working from home and moving online to a greater extent. The correlation between the level of disruption and the use of remedial measures is only valid for the B2B group. The link between the measures taken and the economic situation after the pandemic was confirmed for both B2B and B2C businesses (to a greater extent). The survey results are valid only for B2B or B2C businesses in the Czech Republic. The results are limited to these measures only, other measures were considered irrelevant for the purpose of the study. The results are limited to the crisis period; results may differ in other periods.