Ústav managementu

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Exploring AI Adoption Dynamics and Entrepreneurial Orientation in Czech Chemical SMEs: A Pilot Study Perspective
(University of Pardubice, 2024-04-01) Hrubý, Vojtěch
This article outlines a pilot study aimed at exploring the influence of Entrepreneurial Orientation (EO) on Artificial Intelligence (AI) adoption and firm performance within Czech chemical SMEs. With dual aims, the study first evaluates the feasibility of the main research design and secondly develops and validates an innovative instrument for measuring AI adoption. Through a quantitative survey, 107 Czech chemical SMEs were engaged, focusing on the practicality of research methodologies and the initial testing of measurement tools, especially for AI adoption. Despite a modest response rate, the study met its methodological objectives, offering insights into AI integration and EO's complexity within the sector. The initial findings hint at the need for broader engagement strategies in the subsequent study, reflecting the challenges of researching niche markets. Significantly, the creation of the AI adoption tool marks a considerable advancement, addressing a gap in existing research tools. This study not only underscores the importance of pilot testing in social sciences, especially within specialized sectors, but also its findings and methodologies serve as a blueprint for future research, emphasizing the adaptation of strategies to industry-specific and geographical peculiarities. By establishing a methodological foundation for in-depth future research, this pilot study promises enhanced understanding of EO's impact on AI adoption strategies and performance outcomes in the Czech chemical industry, directly addressing a critical research gap.
Implementing changes: the case of Czech companies
(Tomas Bata University in Zlín, 2024-04-22) Straková, Jarmila; Talíř, Milan; Škoda, Miroslav; Jambal, Tsolmon
Change has become a necessary condition for any organisation to operate successfully in the market while meeting the ever-changing demands of all stakeholders. There is simply no other way to survive the intense competition and frequent changes that occur in the market. Only organizations that are able to respond to change, learn faster and move forward gain more expertise to better face the challenges brought about by changes in the business environment. The aim of this paper is to identify what changes organisations have made in recent years and how they manage these changes. To achieve this aim, five research questions are formulated in the area of change management in the business environment of the Czech Republic. Despite progress in implementing change, some companies are still reluctant to consider strategic changes and pursue only process improvements such as performance management, restructuring or process redesign of functional areas instead. The results also indicate that some companies are rather slow to implement change, starting with planning and attempting to change the management of the company.
Determinants of Green Purchasing Process: Study of Czech Market
(Technical University of Kosice, 2025-03-31) Koudelková, Petra; Milichovský, František
Purpose: In the last few years, there has been an increasing emphasis on eco-friendly behaviour and shopping. The change in societal perception is supported by the EU's contribution. The paper is focused on analysing green purchase behaviour in the Czech Republic and its determinants as the parameters of consumers' sustainable approach. Methodology/Approach: The paper aims to specify relationships between gained factors and chosen demographic parameters (such as generation, gender, education, economic activity, and household income). To this end, we employed factor analysis, independence test 2, and correspondence analysis. Findings: According to the results, we defined three factors and four dependencies – factor 2 and gender, and factor 3 and gender, education, and generation. Research Limitation/Implication: Our limitation is connected to focus on the consumer situation in the Czech Republic concerning the green purchase process. Originality/Value of paper: Green purchase behaviour helps to improve the purchasing process in connection to eco-friendly products in central Europe. GPB represents an important dimension of green sustainable consumption behaviour, regarding customer characteristics.
The Role of Supplier-Customer Relationships in the Value Chain in Times of Crisis
(Entrepreneurship and Sustainability Center, 2024-09-30) Chytilová, Ekaterina; Straková, Jarmila; Talíř, Milan
The main aim of this article is to identify the evolution of the importance of supplier-customer relations in the period of crisis and the factors influencing the change of this importance. The research question was answered by testing a total of 6 hypotheses, which focused on comparing the degree of influence of factors such as firm size, industry, and profitability on the growth in the importance of supplier-customer relationships in the COVID-19 period. Boxplot and histogram were used to ensure the normality of data. The results suggest that the significance of supplier-customer relationships increased during the crisis period (COVID-19). The firm's profitability influences the growth in the importance of supplier-customer relationships before the pandemic, industry (the growth in importance is more pronounced in industrial firms) and overall sector (the growth in importance is stronger in the secondary sector than in the tertiary sector). In contrast, the association between firm size and the growth in the importance of supplier-customer relationships is not confirmed. Limitations of the study: the research results apply only to enterprises in the Czech Republic, and it is of a short-term focus (i.e., it cannot be said with certainty whether the increase in the importance of supplier-customer relationships is permanent or a short-term fluctuation). Thus, the results of the impact of individual factors may vary over longer time horizons.
Effectiveness of the use of compensation bonuses in the Czech Republic
(Magnanimitas, 2024-07-01) Talíř, Milan; Straková, Jarmila; Chytilová, Ekaterina; Chamrada, Daniel
Aim: This paper focuses on the evaluation of the impact of the use of compensation bonuses during a pandemic on the economic situation of companies. Methods: In order to achieve this objective, a primary quantitative survey in the form of a questionnaire survey was conducted in Czech enterprises and two research questions were set. The research questions were answered by testing four hypotheses, which focused on testing the relationship between the use of compensation bonuses and the nature of the change in the economic situation of the enterprise in terms of sector, size and prevailing business relationship. The parametric two-sample one-factor ANOVA and Pearson's Chi-squared test were used to test the hypotheses. Main findings: The results showed that the use of compensation bonuses was associated with a negative change in the economic situation of the firms. Differences in the magnitude of the effect were observed in terms of the prevailing business relationship and the size of the enterprises. The business sector did not affect the strength of the association between bonus use and change in economic situation. Limitations of the paper: the paper focuses on observing the short-term trend and is limited to Czech enterprises during the pandemic period.

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