Marketingová strategie Heaven Labs
| but.committee | prof. Ing. Vojtěch Koráb, Dr., MBA (předseda) prof. Ing. Petr Dostál, CSc. (místopředseda) doc. PhDr. Iveta Šimberová, Ph.D. (člen) Ing. Helena Hanušová, CSc. (člen) doc. Ing. Vít Chlebovský, Ph.D. (člen) | cs |
| but.defence | Questions: prof.Korab: Why the financila proposal is missing? - answered Hanusova, CSc: Why any analysis is not used? - partly answered doc.Simberova: Could you explain how is it possible to solve the marketing strategy without any objective? - answered doc.Simberova: How did you make the segmentation of the market? - answered prof.Korab: Who is the owner of the strategy? What is your contribution? - answered | cs |
| but.jazyk | angličtina (English) | |
| but.program | Economics and Management | cs |
| but.result | práce byla úspěšně obhájena | cs |
| dc.contributor.advisor | Chlebovský, Vít | en |
| dc.contributor.author | Hromada, František | en |
| dc.contributor.referee | Mráček, Pavel | en |
| dc.date.created | 2015 | cs |
| dc.description.abstract | Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal. | en |
| dc.description.abstract | Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal. | cs |
| dc.description.mark | E | cs |
| dc.identifier.citation | HROMADA, F. Marketingová strategie Heaven Labs [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2015. | cs |
| dc.identifier.other | 87327 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/43085 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | MANA | en |
| dc.subject | Heaven Labs | en |
| dc.subject | práškové potraviny | en |
| dc.subject | náhrada jídla | en |
| dc.subject | soylent | en |
| dc.subject | marketing | en |
| dc.subject | sociální média | en |
| dc.subject | MANA | cs |
| dc.subject | Heaven Labs | cs |
| dc.subject | powder foods | cs |
| dc.subject | meal replacement | cs |
| dc.subject | soylent | cs |
| dc.subject | marketing | cs |
| dc.subject | social media | cs |
| dc.title | Marketingová strategie Heaven Labs | en |
| dc.title.alternative | Marketing Strategy of Heaven Labs | cs |
| dc.type | Text | cs |
| dc.type.driver | masterThesis | en |
| dc.type.evskp | diplomová práce | cs |
| dcterms.dateAccepted | 2015-09-17 | cs |
| dcterms.modified | 2015-09-29-09:56:51 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 87327 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2025.03.26 16:56:04 | en |
| sync.item.modts | 2025.01.17 12:42:39 | en |
| thesis.discipline | European Business and Finance | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav ekonomiky | cs |
| thesis.level | Inženýrský | cs |
| thesis.name | Ing. | cs |