Marketingová strategie Heaven Labs
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Date
Authors
Hromada, František
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal.
Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal.
Diploma thesis is focus on marketing strategy of Heaven Labs, producer of powder food MANA. It covers analysis of powder food industry and proposes marketing approach for increasing awareness and increasing sales. Thesis contains theoretical part, current situation analysis and proposal.
Description
Keywords
MANA , Heaven Labs , práškové potraviny , náhrada jídla , soylent , marketing , sociální média , MANA , Heaven Labs , powder foods , meal replacement , soylent , marketing , social media
Citation
HROMADA, F. Marketingová strategie Heaven Labs [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2015.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
prof. Ing. Vojtěch Koráb, Dr., MBA (předseda)
prof. Ing. Petr Dostál, CSc. (místopředseda)
doc. PhDr. Iveta Šimberová, Ph.D. (člen)
Ing. Helena Hanušová, CSc. (člen)
doc. Ing. Vít Chlebovský, Ph.D. (člen)
Date of acceptance
2015-09-17
Defence
Questions:
prof.Korab: Why the financila proposal is missing? - answered
Hanusova, CSc: Why any analysis is not used? - partly answered
doc.Simberova: Could you explain how is it possible to solve the marketing strategy without any objective? - answered
doc.Simberova: How did you make the segmentation of the market? - answered
prof.Korab: Who is the owner of the strategy? What is your contribution? - answered
Result of defence
práce byla úspěšně obhájena