Návrh rozvoje hodnotové nabídky
| but.committee | doc. Ing. Robert Zich, Ph.D. (předseda) doc. Ing. Lucie Kaňovská, Ph.D. (místopředseda) doc. Ing. Pavla Marciánová, Ph.D. (člen) Ing. Veronika Bumberová, Ph.D. (člen) Ing. David Schüller, Ph.D. (člen) | cs |
| but.defence | In his presentation, the student informed the committee about the objectives, solutions and results he had reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the supervisor's assessment in full, the questions from the opponent's assessment in full. Questions from committee members: 1. doc. Ing. Robert Zich, Ph.D. - There are two views of strenghts of SWOT analysis. What is your opinion about the strenghts of analysis? Answered. 2. Ing. Veronika Bumberová, Ph.D. - What are requirements or expectations of value based proposition? What is the main goal of your proposals for the company? Answered. How will company measure the benefits of your proposals? Answered. 3. doc. Ing. Lucie Kaňovská, Ph.D. - How can company promote the product? Answered. On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis. | cs |
| but.jazyk | angličtina (English) | |
| but.program | Entrepreneurship and Small Business Development | cs |
| but.result | práce byla úspěšně obhájena | cs |
| dc.contributor.advisor | Zich, Robert | en |
| dc.contributor.author | Hudec, Patrik | en |
| dc.contributor.referee | Andrýsková, Jana | en |
| dc.date.created | 2024 | cs |
| dc.description.abstract | Táto bakalárska práca sa zameriava na tvorbu hodnotovej ponuky spoločnosti, ktorá zabezpečuje profesijný rozvoj učiteľov základných a stredných škôl na Slovensku. V teoretickej časti sú vymedzené teoretické koncepty súvisiace s tvorbou hodnotovej ponuky. Analytická časť sa zameriava na kľúčové interné a externé faktory a zainteresované strany ovplyvňujúce podnikanie spoločnosti pri tvorbe hodnotovej ponuky. Návrhová časť práce kombinuje získané vstupy pre definovanie novej hodnotovej ponuky podniku s odporúčaniami pre jej implementáciu. | en |
| dc.description.abstract | This bachelor's thesis focuses on the development of the value proposition of a company providing professional development of teachers in primary and secondary education in Slovakia. The theoretical part defines the theoretical concepts related to the development of the value proposition. The analytical part focuses on the key internal and external factors and stakeholders influencing the business of the company in the development of value proposition. The proposal part of the thesis combines obtained inputs to define a new value proposition of a company with recommendations for its implementation. | cs |
| dc.description.mark | A | cs |
| dc.identifier.citation | HUDEC, P. Návrh rozvoje hodnotové nabídky [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024. | cs |
| dc.identifier.other | 160787 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/248335 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | hodnota | en |
| dc.subject | hodnotová ponuka | en |
| dc.subject | zákazník | en |
| dc.subject | digitálna transformácia | en |
| dc.subject | vzdelávanie | en |
| dc.subject | produkt | en |
| dc.subject | value | cs |
| dc.subject | value proposition | cs |
| dc.subject | customer | cs |
| dc.subject | digital transformation | cs |
| dc.subject | education | cs |
| dc.subject | product | cs |
| dc.title | Návrh rozvoje hodnotové nabídky | en |
| dc.title.alternative | Proposal for the value propostion development | cs |
| dc.type | Text | cs |
| dc.type.driver | bachelorThesis | en |
| dc.type.evskp | bakalářská práce | cs |
| dcterms.dateAccepted | 2024-06-13 | cs |
| dcterms.modified | 2024-06-17-09:27:42 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 160787 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2025.03.19 15:43:28 | en |
| sync.item.modts | 2025.01.15 19:02:57 | en |
| thesis.discipline | bez specializace | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementu | cs |
| thesis.level | Bakalářský | cs |
| thesis.name | Bc. | cs |