HUDEC, P. Návrh rozvoje hodnotové nabídky [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2024.
The author deals with the chosen topic in a very complex way and relies on industry knowledge and the results of his own research and analysis. The results are clearly applicable to the development of a specific company and to the solution of the defined problem. The thesis is prepared at a superior level not only in comparison with bachelor theses, but also in comparison with most master theses. Question How could the factors in the SWOT matrix be further evaluated?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | The objectives of the thesis are defined in the structure of the main objective and sub-objectives, which are further elaborated by the author. The objectives are related to a specific problem of a real company. The objectives of the thesis are fulfilled. | |
| Zvolený postup řešení, adekvátnost použitých metod | A | The methodological approach to processing and analysis is defined at an above-average level. The author follows the logic of "problem - areas - questions - methods of analysis and research". The individual approaches are clearly defined. The author clearly chooses approaches appropriate to the problem solved. The theoretical part presents a comprehensive view of the background of the value proposition, business model and digitalization in the field of education. More space should be devoted to a summary of the theoretical background. This section focuses only on summarizing the content of the chapter and less space is devoted to defining the overall theoretical framework of the solution and its evaluation. | |
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | The author begins the analytical part with a description of the current business model. It would be useful to clearly summarise the key links within the business model - see Table 4.A very useful part is the detailed mapping of the value proposition. The trends section describes areas that can be exploited in developing the value proposition, as does the overview of Microsoft's products. Chapter 2.4, which summarises professional teacher education in Slovakia, is also a useful section. Its strength is that it is based on specific knowledge of the situation from the experience of the author and experts in the field. Similarly, the definition of the role of school management and the state can be assessed. The overall summary of professional education presents clearly defined factors and the nature of their influence. Detailed customer evaluation is an excellent basis for setting the value proposition and business development of a given company. This is also evident in the clear assessment of the customer profile. The evaluation of competitors clearly defines their scope and focus. Their strengths and weaknesses are defined. The summary, prepared in the form of a SWOT matrix, includes relevant factors that the company can exploit. Here more space could be devoted to the evaluation of this matrix and comments on possible conclusions. | |
| Praktická využitelnost výsledků | A | The proposals presented are comprehensive, including specific recommendations for implementation. The author defines changes in the business model, new value proposition and specific personas. He presents a sufficient evaluation of the expected benefits. The proposals can definitely be used for the development of the given company. | |
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | A | The work is of an appropriate formal level. | |
| Práce s informačními zdroji, včetně citací | A | There are partial shortcomings in the sources in the analytical part - for example, in the description of the company and its status. |
The bachelor's thesis deals with the problem in the area of IT technology in primary and secondary schools in Slovakia. In the analytical part, the business model canvas and value proposition canvas approach were used to describe the current situation of the company. Furthermore, the trends in the digitalisation of education and the requirements of potential customers were analysed, which formed a sufficient source for the development of proposals. The results were summarised in the form of a SWOT matrix. Except for minor mistakes in the SWOT matrix, I have no reservation about the elaboration. I appreciate the use of the results of the analytical part in the proposals, where potential customers preferred the form of live webinars, which was chosen as the main future product. Other products were also considered. I appreciate the detailed elaboration of the live webinars proposal up to the level of the content plan for the first year. In the proposed business model, it doesn't make sense to me to eliminate the car as a key resource when part of the customer relationship includes offline conferences and events where he needs transport somehow. As far as the practicality of the proposal is concerned, from my point of view it is too drastic change in the company's business model from a 100% offline to a 100% online environment. Therefore, I would also welcome design a propose that would be a hybrid between online and offline environments. I would not see the free content proposal as a standalone product proposal, but rather as a marketing campaign option and one of the forms of communication with potential customers. At the end of the work there is an orientation financial plan, where I would appreciate its elaboration for each proposal separately, because the author mentions that the proposals will be introduced gradually. Formally, the thesis is consistent with a minimum of grammatical errors that do not affect the content.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | ||
| Zvolený postup řešení, adekvátnost použitých metod | A | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | ||
| Praktická využitelnost výsledků | B | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | A | ||
| Práce s informačními zdroji | A |
eVSKP id 160787