Expanze české značky kávy na vídeňský trh: strategický přístup pro růst MSP
| but.committee | doc. PhDr. Iveta Šimberová, Ph.D. (předseda) doc. Ing. Radek Doskočil, Ph.D., MSc (místopředseda) Ing. Veronika Bumberová, Ph.D. (člen) Ing. Lenka Širáňová, Ph.D. (člen) Ing. Kateřina Petrová, Ph.D. (člen) | cs |
| but.defence | In her presentation, the student informed the committee about the objectives, solutions and results she had reached in her thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the supervisor's assessment in full, the questions from the opponent's assessment in full. Questions from committee members: 1. Dr. Petrová - Did you consider any risks that may occure during the expension? - answered fully 2. Dr. Petrová - How would attract the customers in Vienna? - answered fully 3. Dr. Petrová - Who are the competitors of Kofi Kofi in Vienna? - answered fully 4. Dr. Bumberová - How will you protect the compliance on the foreign market? - answered with objections 5. Dr. Bumberová - How will you protect the brand of Kofi Kofi? - answered with objections 6. Dr. Bumberová - Did you include the training into the costs of expansion? - answered fully 7. Dr. Bumberová - How would you overcome the issue of saturation of the market? - answered with objections On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis. | cs |
| but.jazyk | angličtina (English) | |
| but.program | International Business and Management | cs |
| but.result | práce byla úspěšně obhájena | cs |
| dc.contributor.advisor | Šimberová, Iveta | en |
| dc.contributor.author | Ibrahim, Amany | en |
| dc.contributor.referee | Schüller, David | en |
| dc.date.created | 2025 | cs |
| dc.description.mark | C | cs |
| dc.identifier.citation | IBRAHIM, A. Expanze české značky kávy na vídeňský trh: strategický přístup pro růst MSP [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025. | cs |
| dc.identifier.other | 168753 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/254176 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.title | Expanze české značky kávy na vídeňský trh: strategický přístup pro růst MSP | en |
| dc.title.alternative | Expansion of a Czech Coffee Brand into the Vienna Market: A Strategic Approach for SME Growth | cs |
| dc.type | Text | cs |
| dc.type.driver | masterThesis | en |
| dc.type.evskp | diplomová práce | cs |
| dcterms.dateAccepted | 2025-06-13 | cs |
| dcterms.modified | 2025-06-17-09:19:58 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 168753 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2025.08.27 02:06:02 | en |
| sync.item.modts | 2025.08.26 20:03:51 | en |
| thesis.discipline | bez specializace | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementu | cs |
| thesis.level | Inženýrský | cs |
| thesis.name | Ing. | cs |