Expanze české značky kávy na vídeňský trh: strategický přístup pro růst MSP
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Date
Authors
Ibrahim, Amany
Advisor
Referee
Mark
C
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Description
Keywords
Citation
IBRAHIM, A. Expanze české značky kávy na vídeňský trh: strategický přístup pro růst MSP [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. PhDr. Iveta Šimberová, Ph.D. (předseda)
doc. Ing. Radek Doskočil, Ph.D., MSc (místopředseda)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. Lenka Širáňová, Ph.D. (člen)
Ing. Kateřina Petrová, Ph.D. (člen)
Date of acceptance
2025-06-13
Defence
In her presentation, the student informed the committee about the objectives, solutions and results she had reached in her thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The student answered the questions from the supervisor's assessment in full, the questions from the opponent's assessment in full. Questions from committee members:
1. Dr. Petrová - Did you consider any risks that may occure during the expension? - answered fully
2. Dr. Petrová - How would attract the customers in Vienna? - answered fully
3. Dr. Petrová - Who are the competitors of Kofi Kofi in Vienna? - answered fully
4. Dr. Bumberová - How will you protect the compliance on the foreign market? - answered with objections
5. Dr. Bumberová - How will you protect the brand of Kofi Kofi? - answered with objections
6. Dr. Bumberová - Did you include the training into the costs of expansion? - answered fully
7. Dr. Bumberová - How would you overcome the issue of saturation of the market? - answered with objections
On the basis of the presentation and the answers to the questions asked in the discussion, the committee decided that the student defended the thesis.
Result of defence
práce byla úspěšně obhájena