The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements
| but.committee | prof. Ing. et Ing. Stanislav Škapa, Ph.D. (předseda) prof. Ing. Tomáš Meluzín, Ph.D. (místopředseda) doc. Ing. Vít Chlebovský, Ph.D. (člen) doc. Ing. Radek Doskočil, Ph.D., MSc (člen) Ing. Lenka Širáňová, Ph.D. (člen) | cs |
| but.defence | Opponent’s question: answered Leader's question: answered doc. Ing. et Ing. Stanislav Škapa, Ph.D. - You suggest increasing commision in the first month. What impact will this have on the overall profitability? | cs |
| but.jazyk | angličtina (English) | |
| but.program | Economics and Management | cs |
| but.result | práce byla úspěšně obhájena | cs |
| dc.contributor.advisor | Chlebovský, Vít | en |
| dc.contributor.author | Mesík, Vladimír | en |
| dc.contributor.referee | Blažek, Ľubomír | en |
| dc.date.created | 2017 | cs |
| dc.description.abstract | Diplomová práca sa zaoberá províznym marketingom vo vybranej spoločnosti. Poukazuje na špecifiká a fungovanie Českého affiliate trhu a porovnáva teoretické poznatky so skutočnosťou. Hlavným prínosom práce je komplexný návrh provízneho programu za účelom zvýšenia efektívnosti. | en |
| dc.description.abstract | The diploma thesis deals with affiliate marketing in selected company. It points to the specificities and functioning of the Czech affiliate market and compares theoretical knowledge with reality. The main contribution of the work is complex affiliate program proposal enhancing previous effectiveness. | cs |
| dc.description.mark | C | cs |
| dc.identifier.citation | MESÍK, V. The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017. | cs |
| dc.identifier.other | 103725 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/69236 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | provízny systém | en |
| dc.subject | provízny marketing | en |
| dc.subject | odmeňovanie | en |
| dc.subject | motivácia | en |
| dc.subject | partnerstvo | en |
| dc.subject | vzájomné zarábanie | en |
| dc.subject | affiliate system | cs |
| dc.subject | affiliate marketing | cs |
| dc.subject | remuneration | cs |
| dc.subject | motivation | cs |
| dc.subject | partnership | cs |
| dc.subject | mutual earning | cs |
| dc.title | The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements | en |
| dc.title.alternative | The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements | cs |
| dc.type | Text | cs |
| dc.type.driver | masterThesis | en |
| dc.type.evskp | diplomová práce | cs |
| dcterms.dateAccepted | 2017-09-14 | cs |
| dcterms.modified | 2017-09-14-14:27:09 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 103725 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2025.03.26 17:09:00 | en |
| sync.item.modts | 2025.01.15 22:53:11 | en |
| thesis.discipline | European Business and Finance | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav ekonomiky | cs |
| thesis.level | Inženýrský | cs |
| thesis.name | Ing. | cs |