MESÍK, V. The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.
Author of the thesis is concentrating on contemporary issue of affiliate marketing and focuses on the actual situation in chosen company. The proposals are prepared quite well, especially from the technical and technological point of view. On the other hand I am missing deeper analysis of the actual situation of the company and its clear relation to the presented proposals. There is just short analysis presented and summarized in SWOT. But it is not fully clear where the SWOT factors are coming from. This fact is devaluating practical usability of the thesis. There are also formal issues - f.e. part of analysis is incorporated in Proposal chapter, literature references are missing (at least in pdf version). Despite these concerns I recommend the thesis for the defense. Question: One of the threads you mention in SWOT is New advertisers entering the affiliate market. Where is this thread coming from? Do you have any statistical data to confirm this claim?
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | D | ||
| Zvolený postup řešení, adekvátnost použitých metod | E | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | D | ||
| Praktická využitelnost výsledků | D | ||
| Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň | D | ||
| Práce s informačními zdroji, včetně citací | E |
The main goal of this thesis was analysis of the current affiliate program in chosen company, analysis of available affiliate solutions and find the way how to implement best solution on the market in chosen company. Affiliate marketing can be really powerful when company wants to enter market in a new country or wants to increase revenue of the company. There are many critical factors which have to be handled when you are creating successful affiliate plan for the company such as chose the proper affiliate platform, set up absorbing reward system and hire experienced person as affiliate manager. Author of the thesis do not only point to the best platform for the affiliate marketing but he also propose whole affiliate strategy targeted to build strong loyal partnership with partners, recommend terms and conditions and created commission plan for reward system based on company margin. I was missing formally analytical part but on the other hand analysis was included in the theoretical and practical part. I appreciate straight forward form of the thesis and detailed theoretical part which covers almost whole internet marketing and also comprehensive practical part that provides real usability. I recommend this thesis for the defense.
| Kritérium | Známka | Body | Slovní hodnocení |
|---|---|---|---|
| Splnění stanovených cílů | A | ||
| Zvolený postup řešení, adekvátnost použitých metod | C | ||
| Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry | A | ||
| Praktická využitelnost výsledků | A | ||
| Struktura práce, použitá terminologie a odborná jazyková úroveň | B | ||
| Práce s informačními zdroji | C |
eVSKP id 103725