The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements
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Date
Authors
Mesík, Vladimír
Advisor
Referee
Mark
C
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Diplomová práca sa zaoberá províznym marketingom vo vybranej spoločnosti. Poukazuje na špecifiká a fungovanie Českého affiliate trhu a porovnáva teoretické poznatky so skutočnosťou. Hlavným prínosom práce je komplexný návrh provízneho programu za účelom zvýšenia efektívnosti.
The diploma thesis deals with affiliate marketing in selected company. It points to the specificities and functioning of the Czech affiliate market and compares theoretical knowledge with reality. The main contribution of the work is complex affiliate program proposal enhancing previous effectiveness.
The diploma thesis deals with affiliate marketing in selected company. It points to the specificities and functioning of the Czech affiliate market and compares theoretical knowledge with reality. The main contribution of the work is complex affiliate program proposal enhancing previous effectiveness.
Description
Keywords
Citation
MESÍK, V. The Analysis of the Affiliate System in a Chosen Company and Proposals for its Improvements [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2017.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
prof. Ing. et Ing. Stanislav Škapa, Ph.D. (předseda)
prof. Ing. Tomáš Meluzín, Ph.D. (místopředseda)
doc. Ing. Vít Chlebovský, Ph.D. (člen)
doc. Ing. Radek Doskočil, Ph.D., MSc (člen)
Ing. Lenka Širáňová, Ph.D. (člen)
Date of acceptance
2017-09-14
Defence
Opponent’s question: answered
Leader's question: answered
doc. Ing. et Ing. Stanislav Škapa, Ph.D. - You suggest increasing commision in the first month. What impact will this have on the overall profitability?
Result of defence
práce byla úspěšně obhájena