HR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0

Simple item page
dc.contributor.authorProcházková, Kateřinacs
dc.contributor.authorMilichovský, Františekcs
dc.coverage.issue3cs
dc.coverage.volume9cs
dc.date.issued2019-08-21cs
dc.description.abstractHuman Resource marketing (HRM) is focused on the creation of job-position with all relevant parameters such as work specification, wage, and adequate communication of job-offer. Wage is possible to understand not only the amount of money but also as all kinds of reward for the work. Remuneration of staff has received more interest during the last decade, especially in connection of managers and the concept of industry 4.0. Job offers description helps to find out suitable applicants for specific managerial positions. The main objective of the paper is to state the relationship between gender and the chosen variables (job-sources). For this purpose, there was a realized questionnaire survey, focused on HRM in the business environment in the Czech Republic. The sample population for survey consists of 522 people, from which gave back only 185 participants (return is 35,44%). To process gained data, there were employed Pearson’s chi-square test for independence, cluster analysis. Graphical design was made by ROC curve. According to results, there were defined relationships between gender and job servers as job-source, and gender and social networks as job-source. This dependence is supported by the ROC curve, which shows the expectation of wage income according to work-experience.en
dc.formattextcs
dc.format.extent1-12cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationAdministrative Sciences. 2019, vol. 9, issue 3, p. 1-12.en
dc.identifier.doi10.3390/admsci9030060cs
dc.identifier.issn2076-3387cs
dc.identifier.orcid0000-0002-0957-1411cs
dc.identifier.orcid0000-0003-3845-4633cs
dc.identifier.other157987cs
dc.identifier.researcheridJ-2740-2019cs
dc.identifier.scopus56403434600cs
dc.identifier.urihttp://hdl.handle.net/11012/184666
dc.language.isoencs
dc.publisherMDPIcs
dc.relation.ispartofAdministrative Sciencescs
dc.relation.urihttps://www.mdpi.com/2076-3387/9/3/60cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2076-3387/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectHR marketingen
dc.subjectremuneration packageen
dc.subjectbenefiten
dc.subjectlabor marketen
dc.subjecthuman resourcesen
dc.subjectsenior managersen
dc.subjectIndustry 4.0en
dc.titleHR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0en
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-157987en
sync.item.dbtypeVAVen
sync.item.insts2025.02.03 15:43:01en
sync.item.modts2025.01.17 18:37:10en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav ekonomikycs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
admsci0900060.pdf
Size:
436.11 KB
Format:
Adobe Portable Document Format
Description:
admsci0900060.pdf
Download
Collections
Ústav ekonomiky
Ústav managementu