HR Marketing as Supporting Tool of New Managerial Staff in Industry 4.0

Abstract

Human Resource marketing (HRM) is focused on the creation of job-position with all relevant parameters such as work specification, wage, and adequate communication of job-offer. Wage is possible to understand not only the amount of money but also as all kinds of reward for the work. Remuneration of staff has received more interest during the last decade, especially in connection of managers and the concept of industry 4.0. Job offers description helps to find out suitable applicants for specific managerial positions. The main objective of the paper is to state the relationship between gender and the chosen variables (job-sources). For this purpose, there was a realized questionnaire survey, focused on HRM in the business environment in the Czech Republic. The sample population for survey consists of 522 people, from which gave back only 185 participants (return is 35,44%). To process gained data, there were employed Pearson’s chi-square test for independence, cluster analysis. Graphical design was made by ROC curve. According to results, there were defined relationships between gender and job servers as job-source, and gender and social networks as job-source. This dependence is supported by the ROC curve, which shows the expectation of wage income according to work-experience.Human Resource marketing (HRM) is focused on the creation of job-position with all relevant parameters such as work specification, wage, and adequate communication of job-offer. Wage is possible to understand not only the amount of money but also as all kinds of reward for the work. Remuneration of staff has received more interest during the last decade, especially in connection of managers and the concept of industry 4.0. Job offers description helps to find out suitable applicants for specific managerial positions. The main objective of the paper is to state the relationship between gender and the chosen variables (job-sources). For this purpose, there was a realized questionnaire survey, focused on HRM in the business environment in the Czech Republic. The sample population for survey consists of 522 people, from which gave back only 185 participants (return is 35,44%). To process gained data, there were employed Pearson’s chi-square test for independence, cluster analysis. Graphical design was made by ROC curve. According to results, there were defined relationships between gender and job servers as job-source, and gender and social networks as job-source. This dependence is supported by the ROC curve, which shows the expectation of wage income according to work-experience.