Electrooculography in Marketing

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Date
2016
ORCID
Advisor
Referee
Mark
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně, Fakulta elektrotechniky a komunikačních technologií
Abstract
This article delas EOG analysis for marketing studies. Evaluation is performed using three methods. Data was recorded from 10 respondents. Proposed algorithm is realized in Matlab workspace.
Description
Citation
Proceedings of the 22nd Conference STUDENT EEICT 2016. s. 250-252. ISBN 978-80-214-5350-0
http://www.feec.vutbr.cz/EEICT/
Document type
Peer-reviewed
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Published version
Date of access to the full text
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cs
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Date of acceptance
Defence
Result of defence
Document licence
© Vysoké učení technické v Brně, Fakulta elektrotechniky a komunikačních technologií
DOI
Citace PRO