Business models, strategy and innovation in the new world of digitization

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dc.contributor.authorDomanižová, Petracs
dc.contributor.authorMilichovský, Františekcs
dc.contributor.authorKuba, Karelcs
dc.coverage.issue1cs
dc.coverage.volume13cs
dc.date.issued2020-07-08cs
dc.description.abstractThe aim of this article is to specify the business models and their use when companies enter to foreign markets. An integral part of this is the digitization of today s world, including business models. The purpose of the article is to map the level of knowledge about business models, the impact of digitization on them and how companies to enter specifically German market from business models point of view. The aim of this article is to compare concept of business model as such, its use and access to digitization. By comparing literary revisions, the author will focus on the Canvas business model, which meets the criteria for entering the foreign markets and its structure and uses it as a “winner” among other models. According to results, it is necessary to prepare internal corporate environment in context to digitization, when trades enter to unknown foreign markets.en
dc.formattextcs
dc.format.extent1-15cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationLittera Scripta. 2020, vol. 13, issue 1, p. 1-15.en
dc.identifier.doi10.36708/Littera_Scripta2020/1/2cs
dc.identifier.issn1805-9112cs
dc.identifier.orcid0000-0003-4029-8051cs
dc.identifier.orcid0000-0003-3845-4633cs
dc.identifier.other162374cs
dc.identifier.researcheridX-7196-2018cs
dc.identifier.researcheridJ-2740-2019cs
dc.identifier.scopus56403434600cs
dc.identifier.urihttp://hdl.handle.net/11012/193370
dc.language.isoencs
dc.publisherThe Institute of Technology and Business in České Budějovicecs
dc.relation.ispartofLittera Scriptacs
dc.relation.urihttps://www.littera-scripta.com/business-models-strategy-and-innovation-in-the-new-world-of-digitization/cs
dc.rightsCreative Commons Attribution-NonCommercial 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/1805-9112/cs
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/cs
dc.subjectbusiness modelsen
dc.subjectCanvas business modelen
dc.subjectLean Canvas business modelen
dc.subjectforeign marketsen
dc.subjectinnovationen
dc.subjectstrategyen
dc.subjectdigitizationen
dc.subjectIndustry 4.0en
dc.titleBusiness models, strategy and innovation in the new world of digitizationen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-162374en
sync.item.dbtypeVAVen
sync.item.insts2025.02.03 15:43:36en
sync.item.modts2025.01.17 15:15:16en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
thesis.grantorVysoké učení technické v Brně. . Paneurópska vysoká školacs
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