Strategic Entry of Czech Construction Companies into the Bosnian Public Procurement Market: A Comparative Analysis of Legislative Frameworks and Market Conditions

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dc.contributor.authorMatějková, Jitkacs
dc.contributor.authorDohnal, Radekcs
dc.coverage.issue1cs
dc.coverage.volume17cs
dc.date.accessioned2025-04-30T07:56:27Z
dc.date.available2025-04-30T07:56:27Z
dc.date.issued2024-12-27cs
dc.description.abstractThis article explores the strategic market entry of Czech construction companies into Bosnia and Herzegovina’s public procurement sector, with a focus on the intricate legislative, economic, and cultural variables that define this emerging market. Employing Bosnia as a representative case study, this research synthesizes traditional marketing frameworks like the 4Ps model with contemporary paradigms such as relationship marketing and value co-creation, delivering a multidimensional understanding of market navigation in transitional economies. The study employs a robust methodological approach, incorporating comparative legislative analysis, SWOT and PEST assessments, and primary data collection through stakeholder interviews and surveys. Key strategies identified include fostering local partnerships, aligning with sustainability imperatives, and adopting tailored market entry methods such as joint ventures and strategic alliances. The findings bridge theoretical constructs with actionable insights, offering a dual contribution: generalizable frameworks for international market entry and targeted strategies for navigating Bosnia’s public procurement landscape. By advancing the discourse on project-based marketing in construction, this research provides a comprehensive toolkit for both academic and practical applications. The conclusions drawn emphasize the need for innovative partnerships, collaborative value creation, and alignment with evolving market trends, offering actionable recommendations for policymakers, practitioners, and researchers alike.en
dc.formattextcs
dc.format.extent1-26cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationSustainability. 2024, vol. 17, issue 1, p. 1-26.en
dc.identifier.doi10.3390/su17010115cs
dc.identifier.issn2071-1050cs
dc.identifier.orcid0000-0002-5942-9579cs
dc.identifier.orcid0000-0002-8412-8241cs
dc.identifier.other193817cs
dc.identifier.researcheridAAE-4760-2019cs
dc.identifier.scopus57207945911cs
dc.identifier.urihttps://hdl.handle.net/11012/250901
dc.language.isoencs
dc.publisherMDPIcs
dc.relation.ispartofSustainabilitycs
dc.relation.urihttps://www.mdpi.com/2071-1050/17/1/115cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2071-1050/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectstrategic market entryen
dc.subjectpublic procurementen
dc.subjectconstruction industryen
dc.subjectemerging marketsen
dc.subjectBosnia and Herzegovinaen
dc.subjectCzech construction companiesen
dc.subjecttransactional marketingen
dc.subjectrelationship marketingen
dc.subjectvalue co-creationen
dc.subjectSWOT analysisen
dc.subjectPEST analysisen
dc.subjectlegislative frameworksen
dc.subjectjoint venturesen
dc.subjectsustainability in constructionen
dc.subjecttransitional economiesen
dc.subjectproject-based marketingen
dc.subjectinnovative partnershipsen
dc.subjectinternational business strategiesen
dc.titleStrategic Entry of Czech Construction Companies into the Bosnian Public Procurement Market: A Comparative Analysis of Legislative Frameworks and Market Conditionsen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-193817en
sync.item.dbtypeVAVen
sync.item.insts2025.04.30 09:56:27en
sync.item.modts2025.04.30 09:33:32en
thesis.grantorVysoké učení technické v Brně. Fakulta stavební. Ústav stavební ekonomiky a řízenícs
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