Marketing v realitnom obchode
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Date
Authors
Novák, Matúš
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Diplomová práca sa zaoberá návrhom marketingovej stratégie pre regionálnu realitnú kanceláriu, ktorá bude viesť k presadeniu sa na trhu a odlíšenia sa od konkurencie. Autor analyzuje miestny trh s nehnuteľnosťami, konkurenčné prostredie a vhodné marketingové stratégie a aplikuje získané poznatky vo vlastnej firme.
This thesis deals with developing a marketing strategy for a regional real estate agency that will establish the agency on the market and differentiate it from its competitors. The author analysis the regional real estate market, the competitive environment and applicable marketing strategies and applies the findings on his own company.
This thesis deals with developing a marketing strategy for a regional real estate agency that will establish the agency on the market and differentiate it from its competitors. The author analysis the regional real estate market, the competitive environment and applicable marketing strategies and applies the findings on his own company.
Description
Keywords
Reality , nehnuteľnosť , predaj , prenájom , zmluva , marketing , vlastníctvo , klient , propagácia , inzercia , maklér , analýza. , Real estate , property , sale , rental , contract , marketing , ownership , client , promotion , advertisement , agent , analysis.
Citation
NOVÁK, M. Marketing v realitnom obchode [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2013.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
European Business and Finance
Comittee
prof. Ing. Petr Dostál, CSc. (předseda)
prof. Ing. Tomáš Meluzín, Ph.D. (místopředseda)
RNDr. Michal Beránek, Ph.D., MBA (člen)
Ing. Jiří Luňáček, Ph.D., MBA (člen)
doc. Ing. Robert Zich, Ph.D. (člen)
Date of acceptance
2013-01-29
Defence
Result of defence
práce byla úspěšně obhájena