On-line marketingová komunikace
| but.committee | doc. Ing. Robert Zich, Ph.D. (předseda) doc. Ing. Vít Chlebovský, Ph.D. (místopředseda) Ing. Veronika Bumberová, Ph.D. (člen) Ing. David Schüller, Ph.D. (člen) Ing. Miroslav Mandel (člen) | cs |
| but.defence | Supervisor´s questions - answered. Reviewer´s questions - answered. Ing. Veronika Bumberová, Ph.D. - Do your proposals support B2B relationships? Answered. Ing. Miroslav Mandel - Who is the customer? Answered. Speaking about B2C, what is the segment you should target in? Answered. Is the company on Facebook? Answered. What are differencies between Czech and Slovak market? Answered. doc. Ing. Robert Zich, Ph.D. - From the view of customers, what is the behaviour in online world? Answered. | cs |
| but.jazyk | angličtina (English) | |
| but.program | Economics and Management | cs |
| but.result | práce byla úspěšně obhájena | cs |
| dc.contributor.advisor | Schüller, David | en |
| dc.contributor.author | Bartošík, Jakob | en |
| dc.contributor.referee | Chlebovský, Vít | en |
| dc.date.accessioned | 2022-06-21T06:55:54Z | |
| dc.date.available | 2022-06-21T06:55:54Z | |
| dc.date.created | 2022 | cs |
| dc.description.abstract | Bakalarska prace je zamerena na popsani marketingove komunikace vybrane firmy, dale take na navrhy zlepseni teto komunikace, jenz stoji na zpracovanych poznatcich z analyticke casti. Hlavnim cilem teto prace je navrhnuti vhodnych nastrojů teto komunikace, ktere povedou k naplneni sekundarniho cile teto prace. Tim je zvyseni povedomi o dane spolecnost. | en |
| dc.description.abstract | The bachelor’s thesis is focused on describing marketing communication of the chosen company, it also concerns suggestions to improve this communication, which is based on processing the knowledge from the analytical part. The main goal of this thesis is to design proper tools of this communication, which should lead to completing the secondary goal of this thesis which is raising awareness about the company. | cs |
| dc.description.mark | A | cs |
| dc.identifier.citation | BARTOŠÍK, J. On-line marketingová komunikace [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022. | cs |
| dc.identifier.other | 138087 | cs |
| dc.identifier.uri | http://hdl.handle.net/11012/207008 | |
| dc.language.iso | en | cs |
| dc.publisher | Vysoké učení technické v Brně. Fakulta podnikatelská | cs |
| dc.rights | Standardní licenční smlouva - přístup k plnému textu bez omezení | cs |
| dc.subject | Marketingový mix | en |
| dc.subject | online marketingová komunikace | en |
| dc.subject | marketingový komunikační mix | en |
| dc.subject | SEO | en |
| dc.subject | SLEPT analýza | en |
| dc.subject | SWOT analýza | en |
| dc.subject | Marketing mix | cs |
| dc.subject | Online marketing communication | cs |
| dc.subject | marketing communication mix | cs |
| dc.subject | SEO | cs |
| dc.subject | SLEPT analysis | cs |
| dc.subject | SWOT analysis | cs |
| dc.title | On-line marketingová komunikace | en |
| dc.title.alternative | On-line Marketing Communication | cs |
| dc.type | Text | cs |
| dc.type.driver | bachelorThesis | en |
| dc.type.evskp | bakalářská práce | cs |
| dcterms.dateAccepted | 2022-06-20 | cs |
| dcterms.modified | 2022-06-20-15:02:31 | cs |
| eprints.affiliatedInstitution.faculty | Fakulta podnikatelská | cs |
| sync.item.dbid | 138087 | en |
| sync.item.dbtype | ZP | en |
| sync.item.insts | 2022.06.21 08:55:54 | en |
| sync.item.modts | 2022.06.21 08:13:36 | en |
| thesis.discipline | Entrepreneurship and Small Business Development | cs |
| thesis.grantor | Vysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementu | cs |
| thesis.level | Bakalářský | cs |
| thesis.name | Bc. | cs |