On-line marketingová komunikace
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Date
Authors
Bartošík, Jakob
Advisor
Referee
Mark
A
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Bakalarska prace je zamerena na popsani marketingove komunikace vybrane firmy, dale take na navrhy zlepseni teto komunikace, jenz stoji na zpracovanych poznatcich z analyticke casti. Hlavnim cilem teto prace je navrhnuti vhodnych nastrojů teto komunikace, ktere povedou k naplneni sekundarniho cile teto prace. Tim je zvyseni povedomi o dane spolecnost.
The bachelor’s thesis is focused on describing marketing communication of the chosen company, it also concerns suggestions to improve this communication, which is based on processing the knowledge from the analytical part. The main goal of this thesis is to design proper tools of this communication, which should lead to completing the secondary goal of this thesis which is raising awareness about the company.
The bachelor’s thesis is focused on describing marketing communication of the chosen company, it also concerns suggestions to improve this communication, which is based on processing the knowledge from the analytical part. The main goal of this thesis is to design proper tools of this communication, which should lead to completing the secondary goal of this thesis which is raising awareness about the company.
Description
Citation
BARTOŠÍK, J. On-line marketingová komunikace [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2022.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
Entrepreneurship and Small Business Development
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
doc. Ing. Vít Chlebovský, Ph.D. (místopředseda)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
Ing. Miroslav Mandel (člen)
Date of acceptance
2022-06-20
Defence
Supervisor´s questions - answered.
Reviewer´s questions - answered.
Ing. Veronika Bumberová, Ph.D. - Do your proposals support B2B relationships? Answered.
Ing. Miroslav Mandel - Who is the customer? Answered.
Speaking about B2C, what is the segment you should target in? Answered.
Is the company on Facebook? Answered.
What are differencies between Czech and Slovak market? Answered.
doc. Ing. Robert Zich, Ph.D. - From the view of customers, what is the behaviour in online world? Answered.
Result of defence
práce byla úspěšně obhájena