The Importance of Organizational Culture in the Digital Age

Abstract

Due to the rapid development of information technology, the dynamics of business is changing. Companies, competing in the market of goods and services, strive to achieve a competitive advantage through the innovation, improving the quality of services and products, or streamlining processes. Competitive advantage reflects the company's economic performance. Technological reform in the form of advanced technologies, robotics, artificial intelligence often means a fundamental influence on the processes in society. In this context, organizational culture plays an important role in the organization, as one of the key factors of the digital age related to the acceptance of digital technologies. Elements of organizational culture shape the identity of the company through their employees. Major technological changes require a positive approach to technological innovation, otherwise attempts at reform could fail. The progressive development of the company reflects the requirements of customers and requires agility and non-rigid attitude of employees to the changes. The aim of this study is a critical literature search, which reconstructs the accumulated secondary data from the field of organizational culture, digitalization, digital transformation, and Industry 4.0. The basis was articles from the Web of Science database. The study deals with the analysis of organizational culture, gives a literary overview of the concept of digitalization, digital transformation, Industry 4.0 and maps their relationship. The article determines the process of searching for literature. The results of the analysis point to a significant shortage of articles dealing with the magnitude of the influence of organizational culture on digital transformation in organizations. The results of the study can serve as a starting point for initiating further research.Due to the rapid development of information technology, the dynamics of business is changing. Companies, competing in the market of goods and services, strive to achieve a competitive advantage through the innovation, improving the quality of services and products, or streamlining processes. Competitive advantage reflects the company's economic performance. Technological reform in the form of advanced technologies, robotics, artificial intelligence often means a fundamental influence on the processes in society. In this context, organizational culture plays an important role in the organization, as one of the key factors of the digital age related to the acceptance of digital technologies. Elements of organizational culture shape the identity of the company through their employees. Major technological changes require a positive approach to technological innovation, otherwise attempts at reform could fail. The progressive development of the company reflects the requirements of customers and requires agility and non-rigid attitude of employees to the changes. The aim of this study is a critical literature search, which reconstructs the accumulated secondary data from the field of organizational culture, digitalization, digital transformation, and Industry 4.0. The basis was articles from the Web of Science database. The study deals with the analysis of organizational culture, gives a literary overview of the concept of digitalization, digital transformation, Industry 4.0 and maps their relationship. The article determines the process of searching for literature. The results of the analysis point to a significant shortage of articles dealing with the magnitude of the influence of organizational culture on digital transformation in organizations. The results of the study can serve as a starting point for initiating further research.