New Business Models Based on Multiple Value Creation for the Customer: A Case Study in the Chemical Industry

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dc.contributor.authorŠimberová, Ivetacs
dc.contributor.authorKita, Petercs
dc.coverage.issue9cs
dc.coverage.volume12cs
dc.date.issued2020-05-11cs
dc.description.abstractThe paper's objective is to describe business models currently used in terms of sustainable multiple customer creation in the chemical industry in the Czech Republic, namely Section 20.1 in the CZ NACE (Classification of Economic Activities). The business models are described through a specified set of business model elements, which correspond with the presented theoretical bodies. The business models are also evaluated and benchmarked based on a custom indicator measuring business model novelty. The theoretical background of the research consists of three theoretical bodies: Sustainability, multiple customer value creation, and new business models. The research stems from the theoretical background and anticipates that the business model development dynamics drives companies to consider the reasons and conditions of their very existence. The Canvas business model serves as a visualization tool, as it is sufficiently comprehensive, analytical, flexible, and general. For this reason, it is appropriate for the research of new business models aimed at multiple value creation in any industry. Owing to the frequency of occurrence of elements in the fields of the canvas business model, it is possible to develop the majority and minority business model design representing the basis of the research.en
dc.formattextcs
dc.format.extent1-18cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationSustainability. 2020, vol. 12, issue 9, p. 1-18.en
dc.identifier.doi10.3390/su12093932cs
dc.identifier.issn2071-1050cs
dc.identifier.orcid0000-0002-9236-4439cs
dc.identifier.other164117cs
dc.identifier.researcheridB-2037-2009cs
dc.identifier.scopus24340324400cs
dc.identifier.urihttp://hdl.handle.net/11012/193389
dc.language.isoencs
dc.publisherMDPIcs
dc.relation.ispartofSustainabilitycs
dc.relation.urihttps://www.mdpi.com/2071-1050/12/9/3932cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2071-1050/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectsustainable value creationen
dc.subjectchemical industryen
dc.subjectmultiple valueen
dc.subjectmajority business modelsen
dc.subjectminority business modelsen
dc.titleNew Business Models Based on Multiple Value Creation for the Customer: A Case Study in the Chemical Industryen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-164117en
sync.item.dbtypeVAVen
sync.item.insts2025.02.03 15:43:36en
sync.item.modts2025.01.17 23:31:59en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
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