Determinants of Green Purchasing Process: Study of Czech Market

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dc.contributor.authorKoudelková, Petracs
dc.contributor.authorMilichovský, Františekcs
dc.coverage.issue1cs
dc.coverage.volume29cs
dc.date.accessioned2025-05-27T09:57:11Z
dc.date.available2025-05-27T09:57:11Z
dc.date.issued2025-03-31cs
dc.description.abstractPurpose: In the last few years, there has been an increasing emphasis on eco-friendly behaviour and shopping. The change in societal perception is supported by the EU's contribution. The paper is focused on analysing green purchase behaviour in the Czech Republic and its determinants as the parameters of consumers' sustainable approach. Methodology/Approach: The paper aims to specify relationships between gained factors and chosen demographic parameters (such as generation, gender, education, economic activity, and household income). To this end, we employed factor analysis, independence test 2, and correspondence analysis. Findings: According to the results, we defined three factors and four dependencies – factor 2 and gender, and factor 3 and gender, education, and generation. Research Limitation/Implication: Our limitation is connected to focus on the consumer situation in the Czech Republic concerning the green purchase process. Originality/Value of paper: Green purchase behaviour helps to improve the purchasing process in connection to eco-friendly products in central Europe. GPB represents an important dimension of green sustainable consumption behaviour, regarding customer characteristics.en
dc.formattextcs
dc.format.extent132-147cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationQuality - Innovation - Prosperity. 2025, vol. 29, issue 1, p. 132-147.en
dc.identifier.doi10.12776/qip.v29i1.2127cs
dc.identifier.issn1335-1745cs
dc.identifier.orcid0000-0003-3845-4633cs
dc.identifier.other197541cs
dc.identifier.researcheridJ-2740-2019cs
dc.identifier.scopus56403434600cs
dc.identifier.urihttps://hdl.handle.net/11012/251065
dc.language.isoencs
dc.publisherTechnical University of Kosicecs
dc.relation.ispartofQuality - Innovation - Prosperitycs
dc.relation.urihttps://qip-journal.eu/index.php/QIP/article/view/2127/1435cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/1335-1745/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectgreen purchasing behavioren
dc.subjectgreen consumptionen
dc.subjectsustainable consumptionen
dc.subjectgenerationsen
dc.subjectdeterminant of green purchasing behavioren
dc.titleDeterminants of Green Purchasing Process: Study of Czech Marketen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-197541en
sync.item.dbtypeVAVen
sync.item.insts2025.05.27 11:57:11en
sync.item.modts2025.05.27 11:33:28en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
thesis.grantorVysoké učení technické v Brně. . Fakulta sociálních vědcs
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