Interwar shopfronts and shop interiors by the Jewish architect Ernst Wiesner in Brno

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but.event.date9.11.2022cs
but.event.title11th Annual Conference on Architecture and Urbanism 2022: New Research Directions in th Volatile Worldcs
dc.contributor.authorRagulová, Zuzana
dc.date.accessioned2022-12-15T13:03:56Z
dc.date.available2022-12-15T13:03:56Z
dc.date.issued2022-12-15cs
dc.description.abstractThis paper presents the theme of interwar shopfronts in Brno in general, focusing on the shopfronts and shop interiors designed by the Jewish architect Ernst Wiesner in the 1920s and 1930s. The examples are described and compared to each other with regard to the target customer group. The Popper shoe shop and men’s fashion shops Weiss and Lassmann targeted a luxury clientele, whereas OPP confectionery targeted the middle class. The difference is visible in both the exterior and interior. The other method tracks the chronological development of Wiesner’s style and shopfront architecture. While the architect’s style was alike in the 1920s and 1930s, the shopfront architecture changed after 1934, when doors were recessed further into the shop, and the shop window area increased. In 1935, this new trend was applied at the Lassmann fashion shop. In contrast, all OPP shops kept the same simple style during the 1920s and 1930s because visual unity is important for the company brand.en
dc.formattextcs
dc.format.extent26–35cs
dc.format.mimetypeapplication/pdfen
dc.identifier.citation11th ACAU 2022: Proceedings of 11th International PhD Students Conference, s. 26–35. ISBN 978-80-214-6119-2.cs
dc.identifier.doi10.13164/phd.fa2022.3en
dc.identifier.isbn978-80-214-6119-2
dc.identifier.urihttp://hdl.handle.net/11012/208708
dc.language.isoencs
dc.publisherVysoké učení technické v Brně, Fakulta architekturycs
dc.relation.ispartof11th ACAU 2022: Proceedings of 11th International PhD Students Conferencecs
dc.rights© Vysoké učení technické v Brně, Fakulta architekturycs
dc.rights.accessopenAccessen
dc.subjectErnst Wiesneren
dc.subjectshopfrontsen
dc.subjectshop interiorsen
dc.subjectinterwar architectureen
dc.subjectJewish Brnoen
dc.titleInterwar shopfronts and shop interiors by the Jewish architect Ernst Wiesner in Brnoen
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
eprints.affiliatedInstitution.departmentFakulta architekturycs
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11th Annual Conference on Architecture and Urbanism 2022: New Research Directions in th Volatile World