Strategy of Servitization as a Tool for Achievement of Sustainable Development

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dc.contributor.authorVlčková, Vladimíracs
dc.contributor.authorVlček, Davidcs
dc.contributor.authorKaňovská, Luciecs
dc.coverage.issue1cs
dc.coverage.volume11cs
dc.date.issued2021-03-26cs
dc.description.abstractThe reasons leading companies to the servitization strategy have recently been supplemented with society-wide global trend of striving for sustainable development. To be successful on the current markets, companies invest into services to increase the added value for the customer, diversification, and new income; to ensure the lock-in effect; to use the opportunity to grow and environmental burden reduction. These targets can be achieved by implementation of a strategic approach to servitization. In this paper, a research hypothesis that the manufacturers’ strategic approach to servitization has a significant potential to affect achievement of sustainable development in a positive way has been constructed and discussed. The paper outcomes were drawn up based on the analysis, comparison, and synthesis of the information obtained (i) from a targeted professional literature review (ii) from an outcomes of the conducted electronic questionnaire survey. The questionnaire identified the level of the currently provided services related to their products and their expectations concerning an increased interest in services by their management, their customers, and their competitors. The outcomes should then help to direct companies in the Czech Republic to more extensive application of the servitization business model as a strategy supporting sustainable development.en
dc.description.abstractČlánek se zaměřuje na servitzaci jako nástroj pro dosažení udržitelné hodnoty.cs
dc.formattextcs
dc.format.extent858-869cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationHradec Economic Days. 2021, vol. 11, issue 1, p. 858-869.en
dc.identifier.doi10.36689/uhk/hed/2021-01-085cs
dc.identifier.isbn978-80-7435-822-7cs
dc.identifier.issn2464-6067cs
dc.identifier.orcid0000-0003-2797-7973cs
dc.identifier.other170929cs
dc.identifier.scopus56481574800cs
dc.identifier.urihttp://hdl.handle.net/11012/200978
dc.language.isoencs
dc.publisherUniversity of Hradec Královécs
dc.relation.ispartofHradec Economic Dayscs
dc.relation.urihttps://uni.uhk.cz/hed/site/assets/files/1077/proceedings_2021_1.pdfcs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2464-6067/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectservitizationen
dc.subjectservicesen
dc.subjectmanufacturing companiesen
dc.subjectsustainable developmenten
dc.subjectservitization
dc.subjectservices
dc.subjectmanufacturing companies
dc.subjectsustainable development
dc.titleStrategy of Servitization as a Tool for Achievement of Sustainable Developmenten
dc.title.alternativeStrategie servituzace jako nástroj pro dosažení udržitelné hodnotycs
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-170929en
sync.item.dbtypeVAVen
sync.item.insts2025.02.03 15:43:39en
sync.item.modts2025.01.17 18:37:31en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
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