Web Site Optimisation

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but.committeecs
but.defencecs
but.jazykangličtina (English)
but.programInformační technologiecs
but.resultpráce byla úspěšně obhájenacs
dc.contributor.advisorEysselt, Milošen
dc.contributor.authorPetrželka, Jiříen
dc.contributor.refereeBurget, Radeken
dc.date.accessioned2020-05-22T11:55:33Z
dc.date.available2020-05-22T11:55:33Z
dc.date.createdcs
dc.description.abstractThis BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).en
dc.description.abstractThis BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).cs
dc.description.markAcs
dc.identifier.citationPETRŽELKA, J. Web Site Optimisation [online]. Brno: Vysoké učení technické v Brně. Fakulta informačních technologií. .cs
dc.identifier.other15083cs
dc.identifier.urihttp://hdl.handle.net/11012/56208
dc.language.isoencs
dc.publisherVysoké učení technické v Brně. Fakulta informačních technologiícs
dc.rightsStandardní licenční smlouva - přístup k plnému textu bez omezenícs
dc.subjectoptimizationcs
dc.subjectWorld Wide Webcs
dc.subjectweb sitescs
dc.subjectInternetcs
dc.subjectW3Ccs
dc.subjectW3C standardscs
dc.subjectWAIcs
dc.subjectWCAGcs
dc.subjectSEOcs
dc.subjectSEMcs
dc.subjectHTMLcs
dc.subjectXHTMLcs
dc.subjectCSScs
dc.subjectrefactoringcs
dc.subjectUMLcs
dc.subjectuse case diagramcs
dc.subjectMVCcs
dc.subjectclass diagramcs
dc.subjectsearch enginecs
dc.subjectsearch engine optimizationcs
dc.subjectsearch engine marketingcs
dc.subjectkeywordscs
dc.subjectpagerankcs
dc.subjects-rankcs
dc.subjectback linkscs
dc.subjectURLcs
dc.subjectURL rewritingcs
dc.subjectApachecs
dc.subjectPHPcs
dc.subjectmod_rewritecs
dc.subjecthttpd.confcs
dc.subjectGooglecs
dc.subjectGoogle Analyticscs
dc.subjectsitemapcs
dc.subjectXML schemacs
dc.subjectDMOZcs
dc.subjectSeznamcs
dc.subjectcopywritingcs
dc.subjectbounce ratecs
dc.subjectoptimizationen
dc.subjectWorld Wide Weben
dc.subjectweb sitesen
dc.subjectInterneten
dc.subjectW3Cen
dc.subjectW3C standardsen
dc.subjectWAIen
dc.subjectWCAGen
dc.subjectSEOen
dc.subjectSEMen
dc.subjectHTMLen
dc.subjectXHTMLen
dc.subjectCSSen
dc.subjectrefactoringen
dc.subjectUMLen
dc.subjectuse case diagramen
dc.subjectMVCen
dc.subjectclass diagramen
dc.subjectsearch engineen
dc.subjectsearch engine optimizationen
dc.subjectsearch engine marketingen
dc.subjectkeywordsen
dc.subjectpageranken
dc.subjects-ranken
dc.subjectback linksen
dc.subjectURLen
dc.subjectURL rewritingen
dc.subjectApacheen
dc.subjectPHPen
dc.subjectmod_rewriteen
dc.subjecthttpd.confen
dc.subjectGoogleen
dc.subjectGoogle Analyticsen
dc.subjectsitemapen
dc.subjectXML schemaen
dc.subjectDMOZen
dc.subjectSeznamen
dc.subjectcopywritingen
dc.subjectbounce rateen
dc.titleWeb Site Optimisationen
dc.title.alternativeWeb Site Optimisationcs
dc.typeTextcs
dc.type.driverbachelorThesisen
dc.type.evskpbakalářská prácecs
dcterms.modified2020-05-09-23:39:47cs
eprints.affiliatedInstitution.facultyFakulta informačních technologiícs
sync.item.dbid15083en
sync.item.dbtypeZPen
sync.item.insts2020.05.22 13:55:33en
sync.item.modts2020.05.22 12:34:57en
thesis.disciplineInformační technologiecs
thesis.grantorVysoké učení technické v Brně. Fakulta informačních technologií. Ústav počítačových systémůcs
thesis.levelBakalářskýcs
thesis.nameBc.cs
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