Web Site Optimisation
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Date
Authors
Petrželka, Jiří
Advisor
Referee
Mark
A
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta informačních technologií
ORCID
Abstract
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
This BSc Project was performed during a study stay at the Coventry University, UK. The goal of this project is to enhance the accessibility and usability of an existing company presentation located at http://www.hcc.cz, boost the site's traffic and so increase the company's revenues. The project follows these steps to accomplish this: a ) A partial refactoring of the back-end (PHP scripts). b ) Transformation of the website contents according to the recommendations of the World Wide Web consortium (W3C) and in particular to those of the Web Accessibility Initiative (WAI). c ) Application of the Search Engine Optimization (SEO) techniques and analysis of their impact. In this step, the project touches upon the Search Engine Marketing (SEM).
Description
Keywords
optimization , World Wide Web , web sites , Internet , W3C , W3C standards , WAI , WCAG , SEO , SEM , HTML , XHTML , CSS , refactoring , UML , use case diagram , MVC , class diagram , search engine , search engine optimization , search engine marketing , keywords , pagerank , s-rank , back links , URL , URL rewriting , Apache , PHP , mod_rewrite , httpd.conf , Google , Google Analytics , sitemap , XML schema , DMOZ , Seznam , copywriting , bounce rate , optimization , World Wide Web , web sites , Internet , W3C , W3C standards , WAI , WCAG , SEO , SEM , HTML , XHTML , CSS , refactoring , UML , use case diagram , MVC , class diagram , search engine , search engine optimization , search engine marketing , keywords , pagerank , s-rank , back links , URL , URL rewriting , Apache , PHP , mod_rewrite , httpd.conf , Google , Google Analytics , sitemap , XML schema , DMOZ , Seznam , copywriting , bounce rate
Citation
PETRŽELKA, J. Web Site Optimisation [online]. Brno: Vysoké učení technické v Brně. Fakulta informačních technologií. .
Document type
Document version
Date of access to the full text
Language of document
en
Study field
Informační technologie
Comittee
Date of acceptance
Defence
Result of defence
práce byla úspěšně obhájena