Digitalization as an enabler of business model dynamics

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dc.contributor.authorTesařová, Marianacs
dc.contributor.authorKrmela, Alešcs
dc.contributor.authorŠimberová, Ivetacs
dc.date.issued2020-06-09cs
dc.description.abstractThe purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.en
dc.description.abstractThe purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.en
dc.formattextcs
dc.format.extent73-83cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationInternational Scientific Conference "Business and Management". 2020, p. 73-83.en
dc.identifier.doi10.3846/bm.2020.562cs
dc.identifier.isbn978-609-476-231-4cs
dc.identifier.issn2029-929Xcs
dc.identifier.orcid0000-0002-1515-0357cs
dc.identifier.orcid0000-0001-6774-8951cs
dc.identifier.orcid0000-0002-9236-4439cs
dc.identifier.other163865cs
dc.identifier.researcheridA-5604-2018cs
dc.identifier.researcheridR-3040-2017cs
dc.identifier.researcheridB-2037-2009cs
dc.identifier.scopus24340324400cs
dc.identifier.urihttp://hdl.handle.net/11012/193367
dc.language.isoencs
dc.publisherVGTU Presscs
dc.relation.ispartofInternational Scientific Conference "Business and Management"cs
dc.relation.urihttp://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2029-929X/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectCustomer relationship managementen
dc.subjectDigitalizationen
dc.subjectBusiness Model Dynamicsen
dc.subjectManufacturing Companiesen
dc.subjectB2Ben
dc.subjectCustomer relationship management
dc.subjectDigitalization
dc.subjectBusiness Model Dynamics
dc.subjectManufacturing Companies
dc.subjectB2B
dc.titleDigitalization as an enabler of business model dynamicsen
dc.title.alternativeDigitalization as an enabler of business model dynamicsen
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-163865en
sync.item.dbtypeVAVen
sync.item.insts2025.10.14 14:14:13en
sync.item.modts2025.10.14 09:40:48en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
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