Digitalization as an enabler of business model dynamics

dc.contributor.authorTesařová, Marianacs
dc.contributor.authorKrmela, Alešcs
dc.contributor.authorŠimberová, Ivetacs
dc.date.accessioned2020-07-29T07:57:43Z
dc.date.available2020-07-29T07:57:43Z
dc.date.issued2020-06-09cs
dc.description.abstractThe purpose of the articles is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data was gathered through participative observation and semi-structured interviews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW - value creation - as the mainly affected element of BM of the focal company.en
dc.formattextcs
dc.format.extent73-83cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationInternational Scientific Conference "Business and Management". 2020, p. 73-83.en
dc.identifier.doi10.3846/bm.2020.562cs
dc.identifier.isbn978-609-476-231-4cs
dc.identifier.issn2029-929Xcs
dc.identifier.other163865cs
dc.identifier.urihttp://hdl.handle.net/11012/193367
dc.language.isoencs
dc.publisherVGTU Presscs
dc.relation.ispartofInternational Scientific Conference "Business and Management"cs
dc.relation.urihttp://www.bm.vgtu.lt/index.php/verslas/2020/paper/view/562cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2029-929X/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectCustomer relationship managementen
dc.subjectDigitalizationen
dc.subjectBusiness Model Dynamicsen
dc.subjectManufacturing Companiesen
dc.subjectB2Ben
dc.titleDigitalization as an enabler of business model dynamicsen
dc.type.driverconferenceObjecten
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-163865en
sync.item.dbtypeVAVen
sync.item.insts2020.07.29 09:57:43en
sync.item.modts2020.07.29 08:18:18en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav managementucs
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Fakulta podnikatelskács
Files
Original bundle
Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
56212863PB.pdf
Size:
336.72 KB
Format:
Adobe Portable Document Format
Description:
56212863PB.pdf