Studentské start-upy: založení a rozvoj
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Date
Authors
Tutsch, Václav
Advisor
Referee
Mark
D
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Tato bakalářská práce se zaměřuje na vytvoření strukturovaného podnikatelského plánu pro studentský startup AkceZlín, který se specializuje na pořádání beerpongových turnajů pro vysokoškolské studenty. Hodnotí životaschopnost a škálovatelnost tohoto konceptu nejprve ve Zlíně, s možným rozšířením do dalších měst. Prostřednictvím strategických analýz a vyhodnocení práce potvrzuje proveditelnost, škálovatelnost a udržitelnost konceptu AkceZlín a dochází k závěru, že tento projekt nabízí strukturované a atraktivní akce s významným potenciálem růstu na trhu českých univerzit.
This bachelor’s thesis develops a structured business plan for AkceZlín, a student startup focused on organizing beer pong tournaments for university students. It evaluates the viability and scalability of this concept initially in Zlín, with potential expansions to other cities. Through strategic analyses and evaluations, the thesis confirms the feasibility, scalability, and sustainability of the AkceZlín concept, concluding that it offers structured, engaging student events with growth potential in the Czech university market.
This bachelor’s thesis develops a structured business plan for AkceZlín, a student startup focused on organizing beer pong tournaments for university students. It evaluates the viability and scalability of this concept initially in Zlín, with potential expansions to other cities. Through strategic analyses and evaluations, the thesis confirms the feasibility, scalability, and sustainability of the AkceZlín concept, concluding that it offers structured, engaging student events with growth potential in the Czech university market.
Description
Citation
TUTSCH, V. Studentské start-upy: založení a rozvoj [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2025.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
Ing. Kateřina Petrová, Ph.D. (člen)
Ing. David Havíř, Ph.D. (člen)
doc. Ing. Vít Chlebovský, Ph.D. (místopředseda)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Date of acceptance
2025-06-23
Defence
In his presentation, the student informed the committee about the objectives, solutions and results he reached in his thesis. The committee then read the opinions and evaluation of the thesis supervisor and the opponent. The thesis advisor graded the thesis with a grade of "B" and the thesis advisor graded the thesis with a grade of "C". The student answered the questions from the opponent's evaluation were did not answer. Questions from the committee members:
1. Doc. Zich: Why do you use SWOT matrix for establishing new company? - partly answered
2. Doc. Zich: What are the theoretical definitions of the parts of the SWOT matrix? - partly answered
3. Doc. Zich: How can you evaluate the business plan? - not answered
4. Doc. Zich: What limitations did you face while working on your thesis? -
5. Doc. Zich: Your work should be focused on startup. How do you define startup? - not answered
6. Doc. Zich: What is the difference between startup and new born company? - partly answered
7. Doc. Zich: What brand building means? - partly answered
8. Ing. Petrová: In the table on page 67 you mention costs and revenues. What is profit for you? - partly answered
9. Ing. Petrová: What is the estimated profit per year based on? - partly answered
10. Ing. Petrová: What is the innovation of your business ideaM? - partly answered
11. Ing. Havíř: Where do you plan to organize these events? - answered
12. Ing. Petrová: Is there the interest from customers on your idea? - not answered
13. Doc. Chlebovský: Why didn't you include human capacity in your calculation? - partly answered
On the basis of the presentation and the answers to the questions raised in the discussion, the committee found that the deficiencies in the thesis were serious and decided that the student did not defend the thesis.
Result of defence
práce nebyla úspěšně obhájena