Rozvoj business modelu malé firmy s důrazem na e-shop
Loading...
Date
Authors
Vala, Štěpán
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Tato bakalářská práce se zaměřuje na sestavení návrhů na zlepšení e-shopu skupiny firem ADW. Návrhy jsou podložené analýzou konkurence, jejich e-shopů a analýzou současného e-shopu. V teoretické části jsou vysvětlené teoretické koncepty pro tento rozvoj. V analytické části je vyhodnocená současná situace e-shopu firem ADW a jsou zde zmíněné oblasti, ve kterých je potřeba provést určité kroky k rozvoji pro dosažení cílů v budoucnosti. V poslední části bakalářské práce je část návrhová, ve které jsou navrženy potřebné kroky k rozvoji potřebných oblastí.
This bachelor thesis focuses on making suggestions for improving the e-shop of the ADW group of companies. The proposals are supported by an analysis of competitors, their e-shops and an analysis of the current e-shop. In the theoretical part, the theoretical concepts for this development are explained. In the analytical part, the current situation of the e-shop of ADW companies is evaluated and the areas where some development steps are needed to achieve the goals in the future are mentioned. In the last part of the bachelor thesis, there is a proposal part in which the necessary steps to develop the needed areas are suggested.
This bachelor thesis focuses on making suggestions for improving the e-shop of the ADW group of companies. The proposals are supported by an analysis of competitors, their e-shops and an analysis of the current e-shop. In the theoretical part, the theoretical concepts for this development are explained. In the analytical part, the current situation of the e-shop of ADW companies is evaluated and the areas where some development steps are needed to achieve the goals in the future are mentioned. In the last part of the bachelor thesis, there is a proposal part in which the necessary steps to develop the needed areas are suggested.
Description
Keywords
Business model , Business Model Canvas , SWOT , Canvas , E-shop , Business model , Business Model Canvas , SWOT , Canvas , E-shop
Citation
VALA, Š. Rozvoj business modelu malé firmy s důrazem na e-shop [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
bez specializace
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
doc. Ing. Zdeňka Konečná, Ph.D. (místopředseda)
Date of acceptance
2023-06-16
Defence
Supervisor´s questions - answered.
Reviewer´s questions - answered.
doc. Ing. Zdeňka Konečná, Ph.D. - How expensive is the chatbot? Answered.
Why you chose the horses? Answered.
Ing. Veronika Bumberová, Ph.D. - Can you explain the logic of the structure of your proposals? Answered.
Which of the factors mentioned in your SWOT analysis play key role in your proposal? Answered.
Why is the factor "Cooperation of universities" not processed in your proposal? Partially answered.
Can you tell me the overall summary of costs of your proposals? Partially answered.
What is the actual turnaround of the e-shop? Answered.
What is the goal of your proposals? Partially answered.
Result of defence
práce byla úspěšně obhájena