Posudky závěrečné kvalifikační práce

Opportunities for consultations during the thesis elaboration were used absolutely minimally. In reality, the thesis was consulted only in the final stage of the elaboration. The final version was not submitted for consultation at the agreed time; therefore, relevant and timely feedback could not be provided before its submission. For reservations about the individual parts of the thesis see previous parts of the opinion.Defense questions:What would the overall evaluation of the business model look like before and after the implementation of proposals? Focus mainly on the links in the functioning of the business model and use the possibility of visualization.

Dílčí hodnocení
Kritérium	Známka	Slovní hodnocení
Splnění stanovených cílů	D	The addressed problem is defined in the context of the real company. The follow-up objectives are correctly defined in the structure of the main objective and objectives for the theoretical, analytical, and proposal part. I have reservations about the degree of achievement of objectives in the proposal part. It is, in particular, a more general concept of proposals, not highly developed implementation steps, and only a basic evaluation of benefits.
Zvolený postup řešení, adekvátnost použitých metod	C	The student does not work with sources recommended in the assignment. The definition of the methodology is descriptive in nature. A precise definition of the areas of research and analysis, research questions, and to them related specification of methods of research and analyses are missing. The methodology is developed rather as a list of applied methods of analysis and research.Theoretical bases defining the framework of the solution are aimed rather at e-commerce and, subsequently, at the completion of the area of the business model. The focus of the work should rather be based on the business model and, then, the solution to the area of e-commerce. More emphasis should be placed on the explanation of the used concept of the business model in the context of e-commerce. The description of the SWOT methodology is only basic.The summary of the theoretical part represents merely the overview of described approaches. The critical evaluation and explanation of the context of the solved problem are missing.
Schopnost interpretovat dosažené výsledky a vyvozovat z nich závěry	D	Methodological deficiencies in the evaluation of the “e-shop” by the approach of the business model Canvas. For example, the identification of key links is missing. The descriptive style worsens the explanatory power of the analysis. The possibility of the visual presentation of the business model Canvas is not used.It would be advisable to define more clearly the role of the “e-shop” within the framework of the entire company; preferably, by some form of visualization. I positively evaluate the use of summaries of interviews with the representative of the company. The evaluation of the fields “SEO“ and social networks is rather brief.The evaluation of competitors includes their overview and comparison of e-shops, summarized in the table. It would be advisable to complete a summary comment on this evaluation. It is not possible to make references to the web stating that the “reader” is expected to find the information. The author refers to the annex which is not included in the thesis - page 84.The use of mystery shopping is selected correctly. The description of the method should constitute rather the part of the chapter “Methodology“. The SWOT analysis should constitute rather the part of the summary of the analytical part. The factors, listed in the SWOT analysis, are not always well explained and classified. By far not everything emerges from the previous analysis – for example, identification of opportunity and threat. Strengths and weaknesses are usually not so significant to be able to work with them. It is a question of how “only the Czech version“ creates weakness. The potential of foreign customers was not analyzed in depth. The form of the presentation of the SWOT analysis – the SWOT matrix completed with the text and general summary – does not provide a clear idea of what the conclusion really is.The lack of information is not necessarily a problem (though some information is missing), but mainly the form of the presentation. From the point of the sub-objective of the analytical part, more stress should be put on the customer’s point of view, to which the author refers in the thesis proposal part.
Praktická využitelnost výsledků	E	The proposal part is correctly opened by the characteristic of the logic of proposals. The proposal part, focusing on the changes in the e-shop, has the characteristic of rather more general recommendations. Nevertheless, they can be used for further development. The recommendations in the area of social media can be evaluated similarly. Recommendations in the area of customer service operate with factual proposals for discounts; however, they are not completed with any specific calculations which would confirm the feasibility and potential benefit. Other parts of the proposals in this area are rather general again. The more general characteristic can also be seen in the case of proposals aiming at web modification.Recommendations for further implementation are very weak. This is a weakness in particular with regard to the generality of recommendations which would require further elaboration (analyses, evaluation, implementation steps, etc.) and also with respect to the fact that it was part of the sub-objective for the proposal part. Recommendations regarding the expansion to foreign markets are not supported at all (except for the reference made by the company representative). This step did not constitute the subject matter of the thesis and would require a totally different concept of the analysis.From the point of the assignment, I miss the evaluation of proposals in the context of the benefit and development of the business model.
Uspořádání práce, formální náležitosti, použitá terminologie a odborná jazyková úroveň	D	From the formal point of view, the thesis has a relatively good level without critical deficiencies. Reservations about the formal design – incoherent graphics of inserted figures, jumped names of figures (Figure 2), chapters 3 and 4 should start on the new page, references to the annex without the identification of the annex.The above-mentioned reservations regarding the failure to use assigned literature and missing annex, to which the author refers to in the analytical part, can be ranked among more serious formal deficiencies.
Práce s informačními zdroji, včetně citací	C	The work with sources and form of citations are at a good level. I have reservation about the failure to use recommended sources, which was negatively reflected in the analytical part, for instance.

Posudek oponenta

Schüller, David

The bachelor thesis deals with the proposal for the development of e–shop of existing company. The basic analytical medots were used in the thesis. SEO analysis would be beneficial to expand more. If the analysis focuses only on keywords, it is not sufficient to use only one query. The results in Table 2 - Evaluation of ADW's and its competitor's e-shops would be good to comment verbally and highlight the most important points for improvement. It would be good to make Table 2 and Table 3 so that they are all on one page. Some parts of the paper are not formatted into paragraphs (e.g. pages 86-93) The proposal part is too general and does not formulate specific solutions. The proposal would benefit from a more detailed description of the timeframe, a calculation of the financial resources needed or an indication of the persons responsible for each activity. Rather, it is a vague description what could be done. The author interprets satisfactorily the conclusions from the conducted analyses. The formalities and terminology used are of a satisfactory standard. The citation standard is met.

Posudky

Posudek vedoucího

Zich, Robert

Posudek oponenta

Schüller, David

Otázky