The Value of Geographic Locations Submitted by Internet Users

dc.contributor.authorKomosný, Dancs
dc.contributor.authorMehic, Miralemcs
dc.coverage.issue1cs
dc.coverage.volume6cs
dc.date.issued2018-10-22cs
dc.description.abstractInternet users may be asked to manually provide their contact details including city or full postal address. Examples include use of trial/free applications and services, filling out on-line surveys and petitions, and membership registration to loyalty programs. Many users may provide their correct location, whereas others may submit inaccurate data. The provided locations are used for geo-analytical purposes including the interpretation of survey results, on-line content personalization, and targeted marketing. In this paper we analyse differences in user behaviour when they provide their location. We work with two datasets of user-submitted locations. These datasets differ in how the locations were submitted: voluntary by purpose-aware users without being asked to or by requesting it from common Internet users. The locations from the purpose-aware users were about 2.5x more accurate than from the other users. We also present data for selected countries. The best result was found for the users in the USA with a median error of 44 km (the difference between the correct and user-submitted location). The results also show different user behaviour depends on the place from which they provide their location. The locations submitted from home were 1.5x more accurate than from the office.en
dc.formattextcs
dc.format.extent62699-62706cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationIEEE Access. 2018, vol. 6, issue 1, p. 62699-62706.en
dc.identifier.doi10.1109/ACCESS.2018.2876973cs
dc.identifier.issn2169-3536cs
dc.identifier.orcid0000-0002-6551-7997cs
dc.identifier.other150800cs
dc.identifier.urihttp://hdl.handle.net/11012/137065
dc.language.isoencs
dc.publisherIEEEcs
dc.relation.ispartofIEEE Accesscs
dc.relation.urihttps://ieeexplore.ieee.org/document/8502040cs
dc.rightsCreative Commons Attribution 3.0 Unportedcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2169-3536/cs
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/cs
dc.subjectUser Locationen
dc.subjectInternet Geographyen
dc.subjectIP Addressen
dc.subjectRIPE Atlasen
dc.titleThe Value of Geographic Locations Submitted by Internet Usersen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-150800en
sync.item.dbtypeVAVen
sync.item.insts2025.02.03 15:41:59en
sync.item.modts2025.01.17 15:19:51en
thesis.grantorVysoké učení technické v Brně. Fakulta elektrotechniky a komunikačních technologií. Ústav telekomunikacícs
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