Marketingový plán začínající společnosti video produkce
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Date
Authors
Fitoš, Martin
Advisor
Referee
Mark
E
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
ORCID
Abstract
Bakalárska práca sa zameruje na vytvorenie marketingového plánu pre video produkciu so sídlom v Bratislave. Táto firma sa špecializuje na livestream a výrobu videií. V teoretickej časti mojej práce sú opísané metody a nástroje marketingu, ktoré pomôžu pri vytvorení spomínaného marketingového plánu. V analytickej časti sú tieto metody a nástroje použité priamo na spomínanú video produkciu. Na konci práce, v návrhovej časti sú použité výsledky analýz, ktoré identifikujú súčasnú pozíciu firmy na trhu a návrhy na dalšie kroky za účelom nárastu tejto firmy.
The bachelor thesis is focused on creating a marketing plan for a video production company based in Bratislava. This company specializes in live streaming and video creating. In the theoretical part of my thesis, I have described methods and tools of marketing that help with creation of said marketing plan. In the analytical part,I have used said methods and tools for this business case. Lastly, I have used various analyses and tools, and used their results to provide a solution proposal part of my bachelor thesis. These results can identify the current market position of this company and provide next steps for this business with a purpose to grow.
The bachelor thesis is focused on creating a marketing plan for a video production company based in Bratislava. This company specializes in live streaming and video creating. In the theoretical part of my thesis, I have described methods and tools of marketing that help with creation of said marketing plan. In the analytical part,I have used said methods and tools for this business case. Lastly, I have used various analyses and tools, and used their results to provide a solution proposal part of my bachelor thesis. These results can identify the current market position of this company and provide next steps for this business with a purpose to grow.
Description
Keywords
Citation
FITOŠ, M. Marketingový plán začínající společnosti video produkce [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2023.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
Entrepreneurship and Small Business Development
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Ing. Veronika Bumberová, Ph.D. (člen)
Ing. David Schüller, Ph.D. (člen)
doc. Ing. Lucie Kaňovská, Ph.D. (místopředseda)
Date of acceptance
2023-06-19
Defence
Supervisor´s question - answered.
Reviewer´s questions - answered.
doc. Ing. Robert Zich, Ph.D. - Regarding to questions of defense, how do you support your expectation? Answered.
Ing. František Milichovský, Ph.D., MBA, DiS. - Have you read the guidelines regarding the formalities of the final thesis? There are many formal errors. Can you explain it? Partially answered.
In theoretical part you mention Porter´s 5 forces and you specify two new forces. Who is the author of this model? Partially answered.
Who is your customer? Partially answered.
Regarding to SWOT analysis, why do you mention in Weaknesses "Cost of equipment transport"? Answered.
doc. Ing. Lucie Kaňovská, Ph.D. - Is the description of your proposal sufficient for the company? Answered.
doc. Ing. Robert Zich, Ph.D. - What do you mean by marketing plan? I didn´t find it in your thesis. Answered.
What are differencies between Advertisement and Marketing plan? Can you explain the term Plan? Partially answered?
What are objectives of your plan? Not answered.
Result of defence
práce byla úspěšně obhájena