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- ItemCreating a Public Information Management System to Drive Riga a Smart Sustainable Tourism Destination in the Post Pandemic Era of Digital Revolution(Vysoké učení technické v Brně, Fakulta podnikatelská, 2022-12-30) Liu, Yuan Yuan; Lace, Natalja; Chen, Lu LuPurpose of the article: There are at two-folds, i.e. creating a public information management system and driving the City of Riga towards a smart sustainable tourism destination with a value-created tourism digital business model in the post pandemic era. Method: It is grounded by literature review and conceptual framework construction, and the information management system for Riga is established based on the needs of developing Riga into a smart sustainable tourism destination. Scientific aim: The aim is to identify factors of a public information management system which is storing and processing massive data with information and communication technologies (ICTs), and to illustrate factors of smart sustainable tourism destinations. Findings: These include the establishment of a framework of public information management system for Riga city, with supporting information and communication technologies (ICTs), as well as uncovering dimensions and outcomes of smart sustainable tourism destinations. The Riga public information management system will promote the city as a smart sustainable tourism destination. The dimensions of a smart tourism destination are presented, namely, smart economy, smart environment, smart governance, smart living, smart mobility, and smart people. The governance aspects include city governance, environ-urban configuration, socio-institutional structure and techno-economic, while social, environmental and economic issues are stressed. Conclusions: We present a framework of a public information management system containing functions of storing and processing massive data with six ICTs, and revealing three indicators, people, technologies, and governance, for Riga as a data-driven smart sustainable tourism destination.
- ItemPrevalence of Different Approaches to Remuneration in the Czech Republic(Vysoké učení technické v Brně, Fakulta podnikatelská, 2022-12-30) Procházková, Kateřina; Mičák, PeterPurpose of the article: The presented paper analyses the application of different methods and approaches to the remuneration of senior executives in the manufacturing industry. Methodology/methods: The presented article is based on a combination of the analysis of case studies, annual reports, and primary research consisting of in-depth interviews and a questionnaire survey. Scientific aim: The paper analyses the prevalence of three different remuneration methods for senior executives. The first is the remuneration through option and stock programs, the second is the value-based approach to remuneration, and the last is the remuneration linked to traditional indicators such as company earnings. Each of these methods has advantages and disadvantages described in the paper. Findings: The limiting factor for more significant deployment of senior executives’ remuneration through option and stock programs is, above all, the low level of development of the capital market in the Czech Republic. Another analysed method of remuneration is to link it with the Economic Value Added indicator, i.e. with the so-called value-added approach to remuneration. Unfortunately, this approach is not very widespread due to the necessary complex change of accounting data. The authors’ research results suggest that the most common remuneration of senior executives is based on a traditional connection with the company’s earnings, which is often considered inappropriate and outdated nowadays. Conclusions: Our research implies that the most prevalent senior executives’ remuneration in the Czech Republic is linked to indicators that can often be described as outdated nowadays. Therefore, the paper describes the possible reasons for using these indicators.
- ItemThe Impact Of Digital Transformation On The Country’s Social Progress(Vysoké učení technické v Brně, Fakulta podnikatelská, 2022-12-30) Hornungová, Jana; Petrová, KateřinaPurpose of the article: The purpose of this paper is to investigate whether there is a relationship between the level of digitalisation and social stability (satisfaction) in EU countries through two main indices. There are many predominantly benefits associated with digitalisation, which can be at the macro, micro, and personal level of the individual. For example, economic growth, increasing productivity, well-being for people or better transparency. Methodology/methods: The DESI and WHI index data, as well as the GDP per capita, were analysed using statistical methods, specifically Pearson’s correlation coefficient and regression analysis. Scientific aim: The aim is to identify the relationship between the DESI and WHI and then determine the relationship between these indices and the GDP per capita. Findings: According to the basic statistic results, the highest value of the DESI and WHI indicator was obtained in Finland. Luxembourg had the highest reported GDP per capita. The lowest results were achieved in Romania (DESI) and Bulgaria (WHI and GDPC). A strong positive relationship was found across all relationships analysed (DESI-WHI, DESI-GDPC and WHI-GDPC). In the case of DESI and WHI, the model captures 64.9% of the data; in the case of DESI and GDPC, 46.7%, and in the case of WHI and GDPC, the model reflects 58.9% of the data. For all combinations, a regression function was determined to be linear and increasing. Thus, it means that for all combinations, if one variable increases, the other variable will also increase at the same time. The economic growth, as measured by the GDP per capita, can be well explained by (is influenced by) the DESI index and is also positively influenced by the WHI. Conclusions: The survey shows that digitalisation needs to be given enough attention because this factor is closely linked to social progress and not only that; the pandemic has clearly shown us that digital services are our future in many areas.
- ItemThe Use of Brand and Masculinity Archetypes in Analysing Consumer Engagement in Advertising(Vysoké učení technické v Brně, Fakulta podnikatelská, 2022-12-30) Kreicbergs, Toms; Ščeulovs, DenissPurpose of the article: To review recent research into the connection between brand archetypes and masculinity archetypes in advertising and assess them from a consumer engagement perspective. The study focused primarily on two main questions. The first was to find out which brand archetypes and masculinity archetypes are the most common in advertisements concentrating on traditional and modern masculinity. The second main question was to find out which brand and masculinity archetypes get more approval from the consumers and which have more positive feedback. Methodology/methods: The researchers used qualitative content analysis, video content analysis, and sentiment analysis. The qualitative content analysis was conducted using the Nvivo 11 qualitative data analysis software to help organise, analyse, and find relevant insights in the text. The authors chose to have a mixed content analysis of conventional and direct content analysis. The qualitative content and sentiment analysis were used to analyse consumer opinions from 2400 YouTube comments on certain advertisements where masculinity is identified as a critical concept. Scientific aim: To see whether the brand archetype theory and masculinity archetype theory are compatible in analysing consumer opinions about masculinity advertisements. Findings: The results from the video content analysis show that the most common brand archetypes in masculinity advertisements are the Caregiver, Ruler, Lover, and Hero. Regarding masculinity archetypes, the most common ones are the King, Lover, and Warrior. Conclusions: The most positive consumer discourse was for the advertisements with the Lover, Creator, Everyman, Explorer, and Hero brand archetypes. Concerning masculinity archetypes, the most positive consumer discourse was with the Lover and Warrior masculinity archetypes.