Číslo 09, ročník V

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Udržitelnost: Integrace environmentální, sociální a ekonomické výkonnosti podniku
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-12) Kubík, Josef
Oligopolní konkurence s dominantní firmou a obchodní řetězce
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-12) Šrédl, Karel; Svoboda, Roman
Purpose of the article: The text of this article deals with oligopolistic competition on the food market in terms of behaviour of grocers and with the impact of this competition upon market competition in the sector. Oligopoly can be defined as a market model of imperfect competition, for which a small number of firms within a sector is characteristic, as well as their high level of mutual dependence when considering their decision making. Scientific aim: The aim of the paper is to find out whether the oligopoly with the dominant firm competition happens to be created in the food-products market, in what range this competition appears in given sector and whether it can notably influence the price level of the food products and therefore have an important impact on consumer demand in the Czech Republic. Methodology/methods: When creating the article, we used information from published statistical studies of Incoma Company about revenues of food production between 2008 and 2009; the main methods used for the scientific investigation are: the method of description (a description of market separation among food chains), further the mathematical method (percentage rate of change) and partially other methods. Findings: As is evident from the share of firms in the market of food products, there is no chain store, which would meet the criterion of market dominance. The number one on the Czech market of food products remains a long-term group Schwarz (Kaufland, Lidl), but its market share, expressed as sales indicators, is only a quarter of total group revenues. Conclusions: We can say that none of the individual companies on the market with food products meets the criterion of dominant place on the market; however, this does not exclude the possibility of cartel agreements between companies on the prices or duopoly reactions.
Řízení majetku a správa kritických aktiv: Teoretická východiska, přehled českého trhu a praktické použití
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-12) Sodomka, Petr; Klčová, Hana; Kříž, Jiří
Purpose of the article: Purpose of the article is to analyse main facts about the Enterprise Asset Management (EAM) in Enterprise Resource Planning systems. EAM means the whole life optimal management of the physical assets of an organization to maximize value. It covers such things as the design, construction, commissioning, operations, maintenance and decommissioning/replacement of plant, equipment and facilities. The EAM functionality in ERP systems is very important. Competitive pressures force organizations to minimize asset total cost of ownership and streamline their asset management operations. Scientific aim: The main scientific aim is to reveal that the Enterprise Asset Management functionality is the important part of ERP systems in organisations which are focused on the Service Lifecycle Management and managing of the optimal balance between maximizing Overall Asset Productivity and minimizing Total Cost of Ownership. Methodology/methods: The key to establishing appropriate research methodology/methods in the area is an understanding of the meaning and significance of the so-called Methodological Triangulation which is the combination of a qualitative as well as a quantitative methodological approach as a fullvalued alternative to other research. It is decidedly impossible to do without using a qualitative method which has been confirmed not only by well-renowned researchers` investigations, but also by those of Center for inVestigations into Information Systems itself. Findings: The most important findings are the new information in this area. It is really possible to effectively use the ERP systems with EAM functionality in organisations that operate in many sectors, for example: automotive, aircraft industry, military industry, engineering, metalworking industry, mining industry, repair industry, food and beverage industry, chemical and farmaceutical industry, utility, healthcare, facility management, logistics and transportation, housing stock administration. Conclusions: The main conclusion of the article is the basic review of the offer of the Czech market with ERP and EAM applications. The article shows the practical applications in two case studies which describe the EAM functionality using.
Přístupy k řízení inovací ve středních a velkých podnicích
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-12) Koudelková, Petra; Svobodová, Andrea
Purpose of the article: The article deals with the question of processing inovations in companies. How manage the initial idea. And conserve it till the time when it is appropriate to bring it to the market. The research focuses on the facts explaining how to store the original informations and how they are processed. It explaines, what we need for development and implementation of the innovative idea. It discusses the inovations as an opportunity to develop the knowledge management, collective inteligence and other social net-works in the environment of enterprise. Scientific aim: The Scientific aim of this article is to prove the importance and complexity of collective intelligence and knowledge management and support a hypothesis that these tools lead to the innovation activity. Methodology/methods: The Methodology of this study is based on the secondary research and uses the methods as a system approach, analysis, comparison, abstraction, instantiation, modeling, data assembly, examination and synthesis. The main objective of the research considers processing and utilization recherche of papers and journals that were found in the relevant Czech and foreign publications and databases. Findings: The findings gained from the literature are used as a basis for the further research methods. The proper association of knowledge management and the collective intelligence creates a new perspective on innovation, extends the innovative management and concludes with the future challenges for organizations to exploit better the full benefits of knowledge innovation. Conclusions: The Innovative thinking of the entrepreneurs and managers is a trend in the recent years. Whoever is able to revive its business by different number of technical or non-technical innovations, can sustain their business in the market. The inclusion of these approaches in the management of innovation or applying the methods into the business management has a great importance and contributes to gain the competitive advantages even at times of economic crisis.
Analýza reakcí měnových párů na změnu hodnoty stavu nezaměstnanosti v USA
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2011-12) Řešetková, Dagmar; Budík, Jan
Purpose of the article: The main aim of this paper is to analyze the fundamental approach to investment speculation in the foreign exchange market. Decision about buy-sell speculative position is based on statistical analysis of the fundamental message of the U.S. - Information about employment (www.bls.gov), which is published first Friday of each new month. The main idea is based on the change of the U.S. dollar (USD) value against the Swiss franc (CHF) and Euro (EUR). The statistical analysis is performed for the currency pairs EUR.USD and USD.CHF. Historical data of the employment situation is getting from the Bureau of Labor Statistics and stock data are obtained from Interactive Brokers U.S. The Employment situation data include the following information-Non-Farm Payroll, Unemployment rate, Average hourly earnings, and Average workweek. Scientific aim: The scientific aim of this paper is to show fundamental speculation approach on the market of foreign exchanges. The main idea is based on impact measuring of Unemployment rate change on EUR.USD and USD.CHF changes. Methodology/methods: Statistical methods of analyses used in this paper are based on the measuring of difference among two consecutive months. The negative value of the difference among two consecutive months is a signal for raising USD value and positive value of difference is a signal for weakeing USD value. Findings: The statistical analysis found the connection between the change in Unemployment rate and USD value weakeing or strenging against the CHF and EUR. Conclusions: The authors of this paper reached the conclusion by means of statistical analyses, that it is possible to predict changes of USD value against the EUR and CHF. For application of this approach is created simple trading method, which said, that positive change of Unemployment rate difference weak USD value and negative change strength. Trading approach generated 12342$/10lots profit on EUR. USD and 41373 $/10lots profit on USD.CHF. Those two trading approach has value of correlation equal 0,829.

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