Číslo 31, ročník XII

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Decision in Implementation of Production Capacity Planning Determinated by Usage of Sensitive Analysis
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Poláček, Tomáš; Žákovská, Martina
Purpose of article: Effective planning and management of material flow and production resources, i.e. production planning and control is generally regarded as crucial for the success of manufacturing companies. It involves managing all aspects of production, including materials management, planning and scheduling of machines and human resources and coordination of suppliers and key customers. They were followed a more advanced concept MRP II, controls all production resources. Despite production planning using ERP systems, based on MRP II logic. With this tool can company effectively balance all production resources and in the optimal way to schedule production orders according to production capacity. Implementation of capacity planning in the company introduces a number of problems associated with the requirements of quality information and accurate data on which is a production plan created. Decision on the implementation of capacity planning is a challenge associated with high risk and the need to consider the order of several months in advance uncertainty. At points where we do not have full control over decisions, it can be used heuristic methods of decision-making through a decision tree using the known probabilities, and with a partial ignorance of using interval arithmetic. Methodology/methods: Solving within decision tree with known probabilities obtained from expert in capacity planning. Scientific aim: Find the upper limit worth of implementation of capacity planning or MRP-II. Findings: The difference between the implementation the APS and MRP-II based on profits determinate by time. Conclusions: Enterprise should have after implementation of its own data to the model make decision of what kind of capacity planning is profitable for its purpose.
Marketing Strategies of “Born Globals” Companies when Entering the Foreign Market
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Reková, Eliška
Purpose of the article: The aim is to verify the level of awareness of “born globals” companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since establishing their business before they would enter the foreign market. The comparison of students’ answers with well-tried theories from all over the world is the result of empirical research. These theories are analyzed in a table and show marketing strategies of “born globals” companies across continents, different fields of study, size of enterprises and turnover. Methodology: There were used methods of data analysis. Secondary data were aimed on structured data collection including the literature overview and analysis of studies across continents that were published as “born globals marketing strategy”. The questionnaire survey, was used for primary data collection in this article. Following evaluation was done by descriptive statistics, statistic induction and the conclusion was set by relative frequency. Scientific aim: The scientific aim was to verify the level of students’ awareness of “born globals” companies and to learn about the choice of marketing strategies when entering the foreign market of “born globals” companies. This choice of marketing strategy was compared to well-tried studies theories from all over the world. The scientific aim was verified by 2 hypotheses and their alternative hypotheses. Findings: The empiric research statistically evaluates given hypotheses and verifies their validity. Conclusions: The conclusion of empirical research answers the question – is it possible to define the concept of marketing strategy of “born globals” companies? This piece of work should help to modern managers to understand current modern trends and to be able to adapt to new export strategies.
Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Wroblowská, Zuzana
Purpose of the article: This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. Methodology/methods: To conclude a successful empirical research, Berelson’s content analysis method was used to study the texts of recruitment advertisements on career portals. Statistical verification of the results was conducted using the Pearson chi-square test. Scientific aim: The primary goal of the research project was to examine the situation of brand manager positions offered in the researched labour markets and to provide answers to the questions arising from the research assumption: “Employers do not publish different requirements for candidates for the job of Brand Manager in Ukraine and the Czech Republic”. Findings: The result of the actual research project in Ukraine confirmed a fundamental need for applicants for brand manager positions with work experience in marketing (51.4%), knowledge of marketing (33.8%), and experience in the field of the advertiser company’s business (31.1%). The application of information technology was found to be the third most important requirement in Ukraine, at 48.6%, unless the requirements for personality traits and skills were taken into account. The assumption regarding the matching requirements for brand manager positions in the two countries was rejected on the basis of the statistical verification process. The statistical test confirmed the shift of requirements even for & = 0.001 in the tested groups of signs. Conclusions: The data gained by studying publicly available recruitment adverts in the selected regions of Ukraine provided information on the most frequently published requirements for the required education and professional competencies based on professional knowledge, skills and type and length of experience. Comparison of the relative frequencies of requirements for brand manager positions in Ukraine and the Czech Republic indicated differences.
Relations among the Regional Price Index, Market Structures, and Capital Parameters of the Region
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Kraft, Jiř
Purpose of the article: This paper focuses attention on regional price indices (RPI) that reach across regions, respectively Czech regions, and different levels. Methodology/methods: The article mainly analyses the relation between the RPI and the particular form of market structures at the regional level, while also looking at the link between the RPI and capital parameters of each region. The methodology used is in the case of the first relation based on graphical models; in the second case selected statistical methods – correlation and regression analysis – were applied. Scientific aim: The aim of the article is to verify the existence of the link between the RPI and the market structures, but also the RPI and the capital parameters of the region. Findings: The results of correlation analysis confirm the assumption that RPI growth can also be observed in regions where the capital parameters are at a higher level, than in regions with lower values of capital parameters. On the contrary, the regression analysis points to low statistical importance of the dependence of the RPI on the capital assets of the region as demonstrated by the evaluation of 13 regions in Czech Republic (excluding Prague). However, for 14 regions this dependence is already statistically significant, but the figure for Prague is so distant from all of the others that it may be described as a typical case of so-called distant observation. Conclusions: A reliable and universally verifiable relation between the RPI and the particular form of the market structures most likely does not exist. For further research, it would be interesting to reverse the link between RPI and regional capital characteristics, and ask whether a low RPI can be a factor for a subsequent capital inflow.
Performance of Small and Medium-sized Enterprises in the Chemical Industry in the Czech Republic – An Exploratory Analysis
(Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Hrubý, Vojtěch; Koráb, Vojtěch
Purpose of the article: The purpose of this article is to assess the performance of small and medium-sized firms in the chemical industry in the Czech Republic using a selected group of financial indicators with the aim to analyze trends, interdependencies and this segment’s specifics. Methodology/methods: This study employs secondary data from the Amadeus database containing general financial information and business reports on almost 20 million European companies including those in the Czech Republic. General scientific methods such as analysis, comparison or generalization were used. Scientific aim: Only limited social science research has been done on SMEs in the chemical industry in the Czech Republic. This study aims at shedding new light on the understanding of SMEs’ performance in this particular industrial segment. Findings: There is only a limited number of enterprises in the chemical industry in the Czech Republic falling into the category of SMEs, mainly because the manufacture of chemicals is a capital-intensive business. This study focuses on the financial dimension of the performance measurement with results of SMEs in this segment measurably better than the rest of the manufacturing industry. Conclusions: This paper adds to the existing research on the performance of SMEs in the Czech Republic by focusing on the chemical industry. It builds on the existing knowledge in the areas of small and medium-sized enterprises, firm performance and chemical industry in the Czech Republic by digging deep into the secondary data obtained from the Amadeus database. The analysis produced the evidence that the performance of the companies in the research sample, represented by a selected set of performance measures, is solid and better than the rest of the manufacturing industry.

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