Číslo 31, ročník XII

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    Performance of Small and Medium-sized Enterprises in the Chemical Industry in the Czech Republic – An Exploratory Analysis
    (Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Hrubý, Vojtěch; Koráb, Vojtěch
    Purpose of the article: The purpose of this article is to assess the performance of small and medium-sized firms in the chemical industry in the Czech Republic using a selected group of financial indicators with the aim to analyze trends, interdependencies and this segment’s specifics. Methodology/methods: This study employs secondary data from the Amadeus database containing general financial information and business reports on almost 20 million European companies including those in the Czech Republic. General scientific methods such as analysis, comparison or generalization were used. Scientific aim: Only limited social science research has been done on SMEs in the chemical industry in the Czech Republic. This study aims at shedding new light on the understanding of SMEs’ performance in this particular industrial segment. Findings: There is only a limited number of enterprises in the chemical industry in the Czech Republic falling into the category of SMEs, mainly because the manufacture of chemicals is a capital-intensive business. This study focuses on the financial dimension of the performance measurement with results of SMEs in this segment measurably better than the rest of the manufacturing industry. Conclusions: This paper adds to the existing research on the performance of SMEs in the Czech Republic by focusing on the chemical industry. It builds on the existing knowledge in the areas of small and medium-sized enterprises, firm performance and chemical industry in the Czech Republic by digging deep into the secondary data obtained from the Amadeus database. The analysis produced the evidence that the performance of the companies in the research sample, represented by a selected set of performance measures, is solid and better than the rest of the manufacturing industry.
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    Requirements for Brand Managers in Ukraine and the Czech Republic: Identification and Comparison
    (Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Wroblowská, Zuzana
    Purpose of the article: This paper represents a set of requirements placed on brand managers when they are first approached by recruiters in both Ukraine and the Czech Republic. Methodology/methods: To conclude a successful empirical research, Berelson’s content analysis method was used to study the texts of recruitment advertisements on career portals. Statistical verification of the results was conducted using the Pearson chi-square test. Scientific aim: The primary goal of the research project was to examine the situation of brand manager positions offered in the researched labour markets and to provide answers to the questions arising from the research assumption: “Employers do not publish different requirements for candidates for the job of Brand Manager in Ukraine and the Czech Republic”. Findings: The result of the actual research project in Ukraine confirmed a fundamental need for applicants for brand manager positions with work experience in marketing (51.4%), knowledge of marketing (33.8%), and experience in the field of the advertiser company’s business (31.1%). The application of information technology was found to be the third most important requirement in Ukraine, at 48.6%, unless the requirements for personality traits and skills were taken into account. The assumption regarding the matching requirements for brand manager positions in the two countries was rejected on the basis of the statistical verification process. The statistical test confirmed the shift of requirements even for & = 0.001 in the tested groups of signs. Conclusions: The data gained by studying publicly available recruitment adverts in the selected regions of Ukraine provided information on the most frequently published requirements for the required education and professional competencies based on professional knowledge, skills and type and length of experience. Comparison of the relative frequencies of requirements for brand manager positions in Ukraine and the Czech Republic indicated differences.
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    Leading Indicators’ Applicability to Forecast Profitability of Commercial Bank: Case Study from Lithuania
    (Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Rauličkis, Darius
    Purpose of the article: Profitability is one of the most important ratios for performance measurement in any competitive commercial bank and key source to fund future working capital and investments needs. This leads to necessity to investigate topics related to profitability and applicability of factors, which would enable to capture latest trends in economy. In scientific literature, leading economic indicators (in addition to financial and lagging/coinciding economic indicators) are suggested as able to capture trends of economic development. However, there is still a discussion going on applicability of these indicators as well as on financial ratios and economic indicators. The problem is relevant from theoretical and practical point of view. Methodology/methods: Quantitative factors for forecasting commercial banks’ profitability were identified and tested employing methods of detailing, grouping and quantitative analysis (GMM estimator) in empirical research. Scientific aim: To identify applicability of leading economic indicators for bank’s profitability forecasting. Findings: Regression analysis of models using blend of bank, industry, economic ratios improves explanatory power in both dimensions – time (higher scores received for all forecasting horizons) and alternatives (different models that use different blends of determinants). Such improvement was found for all forecasting horizons (one, two and three-quarters) resulting improved explanatory power for one, two and three quarters in comparison to models without leading economic indicators. Conclusions: Leading economic indicators can help to better capture forwardd-looking signals, however, to avoid volatility in forecasts they should be employed with careful analysis of their methodologies and in combination with bank and industry specific, lagging and coinciding economic factors.
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    The Relationship between Employee Commitment to Strategy Implementation and Employee Satisfaction
    (Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Nwachukwu, Chijioke Esogwa; Chladkova, Helenao; Olatunji, Fadeyi
    Purpose of the article: The mobile telecommunication sector in Nigeria has attracted highest foreign direct investment, consistently created jobs more than any sector in the economy. Encouraging employees commitment to strategy implementation can have a positive impact on employee satisfaction level. Methodology/methods: This study used a descriptive quantitative research approach. The survey method was used to collect data from four mobile telecommunication firms in Nigeria. We administered 120 questionnaires to employees of the sample firms, 105 questionnaires were returned and analysed using the regression analysis, Pearson correlation and ANOVA techniques. Scientific aim: This study examines the relationship between employee commitment to strategy implementation and employee satisfaction in mobile telecommunication firms in Nigeria. Findings: The results show that employee commitment to strategy implementation has a positive and significant relationship with employee satisfaction. Employee commitment to strategy implementation is correlated with employee satisfaction, the more committed employees are to their firms strategy implementation, the higher their level of satisfaction with their firms. Thus, employee commitment to strategy implementation have positive impact on employee satisfaction. Our formulated hypothesis is supported. Conclusions: This study provides a better understanding on the importance of employee commitment to strategy implementation in improving the level of employee satisfaction. This study suggests that employee commitment to strategy implementation is an important factor of employee satisfaction. Thus, policymakers, business executives, and HR managers must create an organisational culture and climate that support employee commitment to strategy implementation to improve employee satisfaction. The authors recommended that firms should elicit the commitment of their employees at the strategy implementation stage as this will boost their level of satisfaction. A satisfied employee will be more productive and this will in turn improve the firm’s performance.
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    Foreign Direct Investment Determinants among Polish Companies: Greenfield Investments vs. Acquisitions
    (Vysoké učení technické v Brně, Fakulta podnikatelská, 2018-07) Jaworek, Małgorzata; Karaszewski, Włodzimierz Marian; Szałucka, Małgorzata
    Purpose of the article: The purpose of this article is to identify FDI determinants that drive investment among Polish companies depending on their establishment mode choice (greenfield investment vs acquisition). Methodology/methods: Article presents selected results of these authors’ own research conducted as part of Research Project No. N N112 322338 entitled “Investment Activity of Polish Enterprises Abroad – Factors and Effects”, financed by the Ministry of Science and Higher Education. 64 companies (out of 622), which implemented a total of 279 FDI, participated in this research. The majority of these investors (57%) decided to invest their capital abroad in the form of greenfield-investments, nearly 21% only made acquisitions, and 22% undertook both greenfield-investment and acquisitions. Scientific aim: Increase in knowledge. Findings: Market-seeking determinants were the most important factors in the Polish direct investors’ decision making process on investing abroad, regardless of the establishment mode choice (greenfield investments vs. acquisitions). Within this group of determinants, Polish investors have most frequently indicated “new market” as the most important factor. Conclusions: The study points to the fact that market-seeking factors explain most of the FDI undertaken by Polish firms. Resource seeking and efficiency seeking factors, falling in the category of economic factors, turned out to be of less importance for investors from Poland. Nevertheless, there were more significant differences in responses from the two groups of Polish investors among resource seeking factors.