Workforce diversita studentů generace Y ekonomického zaměření

dc.contributor.authorKruntorádová, Markéta
dc.coverage.issue17cs
dc.coverage.volumeVIIcs
dc.date.accessioned2014-03-20T07:57:23Z
dc.date.available2014-03-20T07:57:23Z
dc.date.issued2013-12cs
dc.description.abstractPurpose of the article: The current demographic trend brings changes such as declining birthrate, ageing of the population or the entry of a new generation of people in the labour market. This development naturally has an impact on the business environment. The above factors are also enhanced by the effects of the 2008 economic crisis. This situation requires organizations to adapt to these changes in order to be able to effectively supplement staffing needs e.g. from unused labour reserves. One of these unused reserves is the group of graduates without experience. Methods: This paper was prepared based on an analysis of secondary and primary data. Primary data was obtained through a questionnaire survey (n=420 students) using a modified version of “The Culture Compass” method designed by Pauly Chu, an American expert on diversity issues. Scientific aim: The aim of the paper is to identify the profile of individual cultural orientations of the Czech Generation Y and their comparison with results obtained abroad. Findings: On the basis of research, the prevailing profile of individual cultural orientations of a sample of respondents and two less significant ones were identified. Moreover, events were identified which the respondents believe have influenced the development of their personalities. A comparison with results obtained abroad was carried out. In terms of organization and personnel management, workforce diversity of employees in terms of a demographic indicator (age) was identified. Conclusions: This research confirms the opinion that Generation Y is the first globalized generation in the society. The results reveal that the Czech Generation Y shows similar attitudes and views as their peers in the West. A slight difference was probably caused by partially different conditions in which they grew up. At the same time, the indicated type of events that influenced the development of their personalities was the same.en
dc.formattextcs
dc.format.extent90-100cs
dc.format.mimetypeapplication/pdfen
dc.identifier.citationTrendy ekonomiky a managementu. 2013, VII, č. 17, s. 90-100. ISSN 1802-8527.cs
dc.identifier.issn1802-8527
dc.identifier.urihttp://hdl.handle.net/11012/30725
dc.language.isocscs
dc.publisherVysoké učení technické v Brně, Fakulta podnikatelskács
dc.relation.ispartofTrendy ekonomiky a managementucs
dc.relation.urihttp://www.fbm.vutbr.cz/cs/fakulta/vedecky-casopis/specialni-cislo-17-rocnik-viics
dc.rights© Vysoké učení technické v Brně, Fakulta podnikatelskács
dc.rights.accessopenAccessen
dc.subjectage managementen
dc.subjectGeneration Yen
dc.subjectdiversityen
dc.subjectdiversity managementen
dc.subjectworkforce diversityen
dc.subjectversatilityen
dc.titleWorkforce diversita studentů generace Y ekonomického zaměřenícs
dc.title.alternativeWorkforce Diversity of Generation Y Students of Economics-oriented Fields of Studiesen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
eprints.affiliatedInstitution.facultyFakulta podnikatelskács
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