Lighting solutions of sales area according to the preferences of the target groups

Abstract

In some stores you feel better than others and it's not always a question of exposed assortment, or arrangement of space. There's "something" that we often do not realize it's the lighting. Light effects mood and emotions - both positive and negative direction. The question still remains, which parameters have lighting in retail environments greatest efficiency and lighting options that have a positive effect on the emotional perception. These situations and whether they have different target groups, individual preferences with regard to light are filling a large study conducted by Zumtobel Lighting along with Numphenburg Consult Gruppe AG. In this study used methods from the field of neuroscience and psychophysiology, and through them, some of the above questions answered. Found, for example, that the lighting parameters most affect human emotions and composition parameters which has a positive effect on the mood of customers. In addition, using a neuropsychological model of limbic types (Limbic® Type) analyzed preference lighting at seven different target groups.