Modelling of knowledge as an instrument to improve retail business competitinevess

Abstract

As current society is called “knowledge-based”, knowledge represents the most important asset. Because a capacity of human’s brain is very limited, models of knowledge as basis of knowledge-based systems are in a progress in many areas of entrepreneurship. The article deals with taking advantages on knowledge modelling in the question of retail business competitiveness; focusing especially on small-scale retail because its competitive position is substantially impacted with retail chains´ operations. The article presents a rough draft of knowledge-based model designed in order to enforce small-scale retail competitiveness.