An Approach to Customer Behavior Modeling using Markov Decision Process
| dc.contributor.author | Grunt, Ondrej | |
| dc.contributor.author | Plucar, Jan | |
| dc.contributor.author | Stakova, Marketa | |
| dc.contributor.author | Janecko, Tomas | |
| dc.contributor.author | Zelinka, Ivan | |
| dc.coverage.issue | 1 | cs |
| dc.coverage.volume | 23 | cs |
| dc.date.accessioned | 2019-06-26T10:18:09Z | |
| dc.date.available | 2019-06-26T10:18:09Z | |
| dc.date.issued | 2017-06-01 | cs |
| dc.description.abstract | This paper presents an application of Markov Decision Process method for modeling of selected marketing processes. Based on available realistic data, MDP model is constructed. Customer behavior is represented by a set of states of the model with assigned rewards corresponding to the expected return value. Outcoming arcs then represent actions available to the customer in current state. Favourable outcome rate of available actions is then analyzed, with emphasis on suitability of the model for future predictions of customer behavior. | en |
| dc.format | text | cs |
| dc.format.extent | 141-148 | cs |
| dc.format.mimetype | application/pdf | en |
| dc.identifier.citation | Mendel. 2017 vol. 23, č. 1, s. 141-148. ISSN 1803-3814 | cs |
| dc.identifier.doi | 10.13164/mendel.2017.1.141 | en |
| dc.identifier.issn | 2571-3701 | |
| dc.identifier.issn | 1803-3814 | |
| dc.identifier.uri | http://hdl.handle.net/11012/179210 | |
| dc.language.iso | en | cs |
| dc.publisher | Institute of Automation and Computer Science, Brno University of Technology | cs |
| dc.relation.ispartof | Mendel | cs |
| dc.relation.uri | https://mendel-journal.org/index.php/mendel/article/view/65 | cs |
| dc.rights.access | openAccess | en |
| dc.subject | markov decision process | en |
| dc.subject | marketing | en |
| dc.subject | models | en |
| dc.subject | probability | en |
| dc.title | An Approach to Customer Behavior Modeling using Markov Decision Process | en |
| dc.type.driver | article | en |
| dc.type.status | Peer-reviewed | en |
| dc.type.version | publishedVersion | en |
| eprints.affiliatedInstitution.faculty | Fakulta strojního inženýrství | cs |
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