(In)effective communication about social responsibility? Examining large European businesses in the Czech Republic

dc.contributor.authorMacGregor Pelikánová, Radkacs
dc.contributor.authorNesbitt, Toddcs
dc.contributor.authorBalcerzak, Adam Przemyslawcs
dc.contributor.authorOulehla, Jiřícs
dc.coverage.issue2cs
dc.coverage.volume22cs
dc.date.accessioned2025-03-17T13:47:00Z
dc.date.available2025-03-17T13:47:00Z
dc.date.issued2024-08-28cs
dc.description.abstractPurpose – Businesses are expected to be socially responsible by engaging in Corpo-rate social responsibility (CSR) and even the Creation of shared values (CSV). The aim of this contribution is to critically explore whether large European businesses operating in Czechia, recognized as social responsibility leaders, effectively communicate CSR as opposed to their competitors.Research methodology – A case study with three stages was conducted. First, 35 large Europe-an businesses were identified, which repeatedly ranked among the TOP 25 Czech companies with the highest social responsibility BpS synthetic index, and their 15 competitors. Second, an Internet search and content analysis of Websites of these 50 companies was performed to categorize and assess how they report about their socially responsible behaviors. Third, lead-ing Czech disinformation websites were examined for evidence of tacit cooperation with the disinformation scene in the form of support via advertising. Findings – The study revealed that large European businesses, recognized as social respon-sibility leaders, communicate extensively about their social responsibility. However, the ef-fectiveness of such communications is controversial. In addition, a significant part of these businesses were found to be tacitly associated with disinformation platforms, which are com-pletely at odds with with basic social responsibility concepts. Research limitations – The qualitative nature of the case study does not allow direct gener-alizations. Practical implications – The visualization of the juxtaposed results via comparative and com-plementary tables leads to pioneering propositions about the interest and lack of maturity regarding social responsibility, very diverse degrees of effectiveness of the communications, and even several alleged leaders failing in their efforts.Originality/Value– It is the first study to compare CSR communications by alleged white sheep and black sheep, while having consistency tested by association with disinformation websites. The generated propositions call for further longitudinal and multi-jurisdiction stud-ies to verify and enhance the awareness about efficient, effective, mature and consistent social responsibility in the EU.en
dc.formattextcs
dc.format.extent214-239cs
dc.format.mimetypeapplication/pdfcs
dc.identifier.citationBusiness Management and Economics Engineering. 2024, vol. 22, issue 2, p. 214-239.en
dc.identifier.doi10.3846/bmee.2024.21414cs
dc.identifier.issn2669-249Xcs
dc.identifier.orcid0000-0002-4686-0140cs
dc.identifier.other189574cs
dc.identifier.urihttps://hdl.handle.net/11012/250108
dc.language.isoencs
dc.publisherVilnius Gediminas Technical Universitycs
dc.relation.ispartofBusiness Management and Economics Engineeringcs
dc.relation.urihttps://journals.vilniustech.lt/index.php/BMEE/article/view/21414cs
dc.rightsCreative Commons Attribution 4.0 Internationalcs
dc.rights.accessopenAccesscs
dc.rights.sherpahttp://www.sherpa.ac.uk/romeo/issn/2669-249X/cs
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/cs
dc.subjectCSRen
dc.subjectCSVen
dc.subjectsocial responsibilityen
dc.subjectsustainabilityen
dc.title(In)effective communication about social responsibility? Examining large European businesses in the Czech Republicen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
sync.item.dbidVAV-189574en
sync.item.dbtypeVAVen
sync.item.insts2025.03.17 14:47:00en
sync.item.modts2025.03.17 14:33:37en
thesis.grantorVysoké učení technické v Brně. Fakulta podnikatelská. Ústav ekonomikycs
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