Assessing Factors Affecting Intention to Adopt AI and ML: The Case of the Jordanian Retail Industry

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dc.contributor.authorAlghamdi, Mohammed I.
dc.coverage.issue2cs
dc.coverage.volume26cs
dc.date.accessioned2021-08-10T11:28:32Z
dc.date.available2021-08-10T11:28:32Z
dc.date.issued2020-12-21cs
dc.description.abstractAim: The aim of this research is to evaluate the factors that affect the adoption intention of AI and ML in the context of Jordan’s retail industry. Method: For this research paper, primary data was collected with the help of surveying different retail companies that are operational in Jordan with a sample of 400 participants. The survey questionnaire was based on a Likert scale where five points ranging from strongly agree to strongly disagree were provided to the participants. Structural Equation Modelling (SEM) used to analyse the impact and significance of the different factors on the adoption of AI and ML in Jordanian retail sector. Results: It has been concluded from this research paper that communication, government regulations, market structure, and technological infrastructure are important factors that influence the adoption of AI and ML in the retail industry of Jordan. However, the results of this research have pointed out that managerial support and vendor relationship do not have a significant influence on the adoption of AI and ML. Limitations: The scope of the research is restricted to the context of the retail industry only. This research has been carried out in the context of Jordan thus it cannot be applied on to other geographical backgrounds. Due to the time and scope limitations, there are restricted factors considered in the framework.en
dc.formattextcs
dc.format.extent39-44cs
dc.format.mimetypeapplication/pdfen
dc.identifier.citationMendel. 2020 vol. 26, ÄŤ. 2, s. 39-44. ISSN 1803-3814cs
dc.identifier.doi10.13164/mendel.2020.2.039en
dc.identifier.issn2571-3701
dc.identifier.issn1803-3814
dc.identifier.urihttp://hdl.handle.net/11012/200931
dc.language.isoencs
dc.publisherInstitute of Automation and Computer Science, Brno University of Technologycs
dc.relation.ispartofMendelcs
dc.relation.urihttps://mendel-journal.org/index.php/mendel/article/view/118cs
dc.rightsCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International licenseen
dc.rights.accessopenAccessen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0en
dc.subjectArtificial Intelligenceen
dc.subjectMachine Learningen
dc.subjectAIen
dc.subjectMLen
dc.subjectJordanen
dc.subjectRetail Industryen
dc.subjectFactorsen
dc.subjectAdoption Intentionen
dc.titleAssessing Factors Affecting Intention to Adopt AI and ML: The Case of the Jordanian Retail Industryen
dc.type.driverarticleen
dc.type.statusPeer-revieweden
dc.type.versionpublishedVersionen
eprints.affiliatedInstitution.facultyFakulta strojního inženýrstvícs
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Vol. 26, No. 2