Návrh rozvoje konkurenceschopnosti malého podniku
Loading...
Date
Authors
ORCID
Advisor
Referee
Mark
D
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
Tato práce navrhuje konkurenční strategii včetně strategie rozvoje konkurenčních výhod pro novou servisní firmu na českém trhu. Návrh je založen na aktuální situaci na trhu a potřebách zákazníků s ohledem na možnosti nové firmy. Pro vybranou strategii byl vytvořen Business Model Canvas a Value Proposition Canvas. Výsledek práce by mohl posloužit jako podklad pro tvorbu strategie firmy plánující vstoupit na tento trh.
This thesis proposes a competitive strategy and development of competitive advantages for a new elevator maintenance company on the Czech market. The proposal is based on the situation on the market, customer needs, and with respect to the possibilities of a new company. The selected strategy is designed by Business Model Canvas and Value Proposition Canvas. The result of the thesis could help as a base for the competitive strategy for a company to enter this market.
This thesis proposes a competitive strategy and development of competitive advantages for a new elevator maintenance company on the Czech market. The proposal is based on the situation on the market, customer needs, and with respect to the possibilities of a new company. The selected strategy is designed by Business Model Canvas and Value Proposition Canvas. The result of the thesis could help as a base for the competitive strategy for a company to enter this market.
Description
Citation
KUDERA, J. Návrh rozvoje konkurenceschopnosti malého podniku [online]. Brno: Vysoké učení technické v Brně. Fakulta podnikatelská. 2021.
Document type
Document version
Date of access to the full text
Language of document
en
Study field
Entrepreneurship and Small Business Development
Comittee
doc. Ing. Robert Zich, Ph.D. (předseda)
doc. Ing. Zdeňka Konečná, Ph.D. (místopředseda)
Ing. František Milichovský, Ph.D., MBA, DiS. (člen)
Ing. Marcel Rolf Pfeifer, Ph.D. (člen)
Ing. Jan Luhan, Ph.D., MSc (člen)
Date of acceptance
2021-06-25
Defence
Supervisor´s questions - answered.
Reviewer´s questions - answered.
Ing. Marcel Rolf Pfeifer, Ph.D. - Is preventive maintenance not enough? Answered.
Are you able to plan the maintenance of elevator? Answered.
doc. Ing. Zdeňka Konečná, Ph.D. - What was the main criteria to compare the competitors in analysis of competitors? Answered.
Ing. Jan Luhan, Ph.D., MSc - What is your focus generally on the maintenance or is there another important part? Answered
Result of defence
práce byla úspěšně obhájena
Document licence
Standardní licenční smlouva - přístup k plnému textu bez omezení